Top 10 Projects for Fintech: Artkai’s Case Studies

In the rapidly changing landscape of fintech, significant growth lies ahead. According to Statista, between 2024 and 2032, the global fintech market is set to expand annually by 16.8%, surpassing a value of $917 billion. As consumers demand more personalized and convenient financial services, embedded finance is the top trend for 2024. Other noteworthy trends include the evolution of regulatory standards, the simplification of bank reconciliation, and increased regulatory attention in e-money institutions. Notably, the global embedded finance market is projected to witness a staggering annual growth of 35.5% between 2024 and 2028.

As we continue to navigate the ever-changing fintech landscape, Artkai remains dedicated to shaping the future of finance. Let’s dive into our expertise through the top 10 fintech and banking case studies we implemented recently. 

Online banking for ProCredit Bank

About the project and business

The ProCredit Group consists of commercial banks focused on development in South Eastern and Eastern Europe, South America, and Germany. ProCredit Holding, based in Frankfurt, oversees the group's strategic management, capital, reporting, risk management, and organization. In Georgia, ProCredit Bank has been operating since 1999, primarily financing small and medium-sized businesses with long-term plans. Additionally, it encourages savings among the general population.

Development objectives and challenges

Artkai had to transform ProCredit into a fully digital service with an app to ease the customer service workload, allowing more focus on financial advice. Also, our team had to provide access and sign up bank clients for services online and simplify existing features for user-friendliness.

Development process

The project took 4.5 months for research and design and 7 months for development and QA.

Our team gained insights into user goals, priorities, and pain points through a two-day onsite workshop and 21 in-depth interviews with ProCredit clients. We conducted 9 usability tests to optimize loan processes. Based on research findings, we established project goals, focusing on flexibility, control, consistency, relevant support, security, and awareness. 

Our team redesigned the web banking dashboard to consolidate main actions and provide fast access navigation. The mobile banking app integrated Video Identification tools for account registration and introduced a "My finance" feature for tracking transactions. Also, we streamlined onboarding processes and implemented a smart login system for enhanced security and user convenience. You can read more about this case study here.

Outcomes

Through our collaboration, the client now accesses 99% of eligible banking services online, which allowed reducing operational costs by 48%. We've reduced the time it takes to make transfers via both the web and mobile banking apps by 1.5 times. Additionally, card blocking via the mobile banking app is now over 60% faster. Moreover, the mobile app offers 2X speed for logging in compared to the previous version.

Financial wellness application for Enterprise

About the project

Red Rocks Credit Union provides banking services aimed at making financial management easy for everyone. To achieve this, they decided to develop the Red Rocks app, a digital tool specifically for B2B clients. This makes it stand out in the market. Artkai had to create this unique app, which will initially launch in the U.S. with plans for expansion to the UK and Europe.

Development objectives and challenges

Artkai's main objective was to create an app for Red Rocks that caters to businesses, helps employees with financial advice, builds a supportive community, and boosts work performance by reducing financial stress.

Development process

We started with 3.5 months for research and design, followed by 4 months for front-end and back-end development.

During the research phase, we dug into the industry and surveyed the audience to understand their needs. Our team designed over 400 screens for the app, focusing on user experience. The app aimed to help companies engage employees, improve communication, and support financial programs. Employees could use the app to manage their finances, set goals, and track progress. 

We included gamification elements like rewards and badges to motivate users. Our high-fidelity prototype showcased the app's design and functionality. Usability testing helped us refine the onboarding process. We also designed a customizable visual identity for the app to suit different organizations' needs. To have more details, read the full case study.

Outcomes

Users are really into saving, growing wealth, and investing. The solution that we built got great feedback from companies after launch. It proves that people need this kind of financial help, especially with the economic downturns in always changing environment. As the project is ongoing, we're planning to add more features to the app and improve its financial wellness system.

Building an investment platform for Real Estate

About the project and business

iFunded, a German startup, focuses on real estate investments. They created an online marketplace for both private and institutional investors to easily invest in real estate. Investors can put money into selected projects and earn good returns. Real estate developers can also benefit by getting financing and early marketing for their projects. iFunded works with national and international developers to provide project information. They help investors choose projects, investment strategies, and stay updated on their investments.

Development objectives and challenges

Our client aimed to bring real-estate crowdfunding to Germany with a focus on usability. It was a challenge as no similar platform existed, especially in the regulated German market. We had to build a new investing website from scratch, blending crowd financing with technology for better investment options and user experience. 

Development process

The project took 3.5 months to launch an MVP and marketing website and 7 months for post-MVP product updates and scaling.

Our approach involved extensive research to ensure simplicity and ease of use for both individual and institutional investors. From the initial sign-up process to navigating their investment portfolios, our platform design exudes credibility and minimalism. Key features include educating users about the German real estate market, streamlining the investment process, providing industry news updates, and offering personalized dashboards for monitoring investment progress. 

Additionally, we created a marketing website and a mobile version of the platform, both with intuitive navigation and a focus on delivering content without unnecessary distractions. Our goal was to inspire trust and confidence among platform users.  Read more about this case study here.

Outcomes

We've created a special digital platform for global real estate investments, making them easy, transparent, and fee-free. Users find it incredibly helpful, simplifying what's usually a complex and stressful process. As a result, the client got 18 projects funded, totaling €90 million in volume and €18 million in raised capital.

Mobile-first service for international transfers with exchange rate hedging

About the project and business

HedgeFlows, a mobile-first service, offers international transfers and exchange rate hedging, providing financial analysis and real-time market data. It serves hedge fund managers, financial institutions, and individual investors. The platform leverages algorithms and machine learning for optimized investment strategies, portfolio tracking, and risk management.

Development objectives and challenges

Artkai's project objectives included developing a unique visual identity for HedgeFlows' public page, designing a seamless onboarding process to educate users, creating a comprehensive dashboard for easy access to financial data, and developing a user-friendly interface for currency transactions.

Development process

The project took 8 months.

Artkai’s team implemented such platform features as real-time market analytics, live sync with accounting, and an enhanced payment approval process. With them, the platform offers real-time market analytics, keeping users informed about market trends for better decision-making. It syncs live with accounting systems, simplifying financial management. The enhanced payment approval process minimizes errors and fraud risks. With tools for cost comparison, users can make cost-effective transaction decisions.

Outcomes

Over 8 months of development, Artkai's implementation of features such as real-time market analytics, live accounting sync, and competitive fees has empowered users with informed decision-making, simplified financial management, and minimized risks of errors and fraud. Plus, we ensured cost-effective transaction decisions.

An intelligent payment ecosystem

About the project and business

DNA Payments Group, established in 2018, is a leading omnichannel payments company in the UK and EU, assisting over 65,000 merchants with advanced solutions for online, in-store, and on-the-go businesses. Comprising nine companies and based in various locations across the UK, DNA Payments needed to enhance user experience and increase business growth. Artkai's task was to develop a comprehensive booking platform with additional tools based on client insights for an impactful solution.

Development objectives and challenges

Artkai had to create the onboarding process for the users, build a mobile version of the platform, redesign the current platform, and build the missing points to provide a seamless user experience across desktop and mobile devices.

Development process

The project took 4 months to research and design and 6 months for development and QA.

Our team conducted desk research and interviewed key stakeholders to understand the project and its field. We audited the current product to identify usability issues and created personas to empathize with users. Next, we mapped customer journeys, prepared and prioritized the backlog, and embarked on transforming the portal. We redesigned the onboarding process, improved the UI design with added features like an authorization stepper and explained roles in the registration flow.

Additionally, we enhanced the Merchant Portal with features like payment monitoring and management, payment links, virtual terminals, and online chat support. Finally, we integrated various payment methods and implemented a robust business reports section using Chart.js for easy analytics interpretation. To see the solutions we came up with, check out the full case study.

Outcomes

Our team's redesign of the portal had a big impact. By the end of 2022, DNA Payments had grown to serve over 65,000 merchants and was on track to become the 4th largest payment provider in the UK. They offer safe, quick, and easy payment solutions for both online and offline businesses, processing £900 million monthly with 100,000 terminals and checkout pages. Our redesign also led to an 18% growth in new users within the first few months and decreased the churn rate by 2.3 times during the first two weeks of user engagement.

PaymentCloud - tool for partnerships between businesses and banks in the US

About the project

PaymentCloud is a merchant service provider. Their team decided to create a tool for outside sales agents to easily communicate with the PaymentCloud relationship management team, submit applications for processing, and upload documents for admins to underwrite and submit to their banking partners for approval and onboarding.

Development objectives and challenges

Artkai’s objectives for this project were to identify weaknesses, rethink, and redesign crucial user flows. Our team had to build wireframes and prototypes that represent redesign solutions and core user flow functionalities. Additionally, we had to design and code the interface of the solution.

Development process

The project went through such stages as discovery & scoping, prototypes & wireframing, 

UX/UI design, web development, and QA. Artkai’s team developed new solution features that enable uploading documents for submitting, communication with the Payment Cloud Team, and statistics on merchants approved with sales volume, net worth, returns, chargeback, etc.

Outcomes

Our collaboration resulted in building a streamlined tool for outside sales agents, enhancing communication with the PaymentCloud relationship management team, and facilitating application submissions and document uploads for admin review and approval. Artkai's approach focused on identifying and addressing user flow weaknesses, leading to redesigned wireframes and prototypes.

Hero7 - web platform for retirement advisers

About the project and business

Hero 7 is a web application for advisors providing pension advisory services in the USA. 

Within its key functions, the app helps them search for companies, filter information, organize client and potential client lists, and make personalized offers using default templates.

Development objectives and challenges

Artkai’s main objective was to create a platform from scratch that would reduce the amount of retirement adviser’s manual work and increase their productivity to attract more investments. Besides, we had to take into account all the niche features and implement an advanced search of prospects by specialized criteria, advanced filtering,  companies database, and custom proposals aggregator.

Development process

The project took 3,5 months for research and design and 5 months for development and QA. 

We went through several stages, including discovery to understand the market and customers, creating several design concepts to pick the best one for further development, UI/UX, development, integrations, and testing. We implemented such new platform features as detailed search filters, automated prospect search, Benefit Gap Analysis, Impact Gap Analysis, and Plan Governance Index. Our team integrated the platform with The Form 5500 Series, iERISApedia, Apollo, Newsapi, and ALICE. Read the full case study here.

Outcomes

Shortly after its release, the product attracted hundreds of retirement consultants, mainly through word of mouth due to its focused nature. These consultants, in turn, likely aided numerous companies, thereby enhancing the pension plans of many employees. As the platform expands, it promises to further revolutionize the retirement industry. Within six months of launch, over 1500 proposals were automatically generated, and the time taken from prospect identification to proposal formation decreased by 2.5 times.

Halo - redesign of the investment company's corporate website

About the project and business

Halo Investing is an award-winning technology platform that provides access to protective investments, including Structured Notes, buffered ETFs, and annuities. It is the first platform that enables advisors to create custom Structured Notes. 

Development objectives and challenges

Artkai’s main objectives on this project were to design a new visual style for the company based on its new market positioning, update the website structure, and redesign all pages with updated content. Additionally, we had to refresh the visual style across all company branding materials, from pitch decks to printing materials.

Development process

The project went through such stages as discovery and research, concept, UI/UX design, development, pitch deck design, and redesigning of branding materials. 

Artkai’s team designed such website elements as a Company overview with information about Halo Investing, its mission, and the services it offers; Investment Solutions about the investment solutions Halo provides; Product Offerings about Halo Platform, index options, and other structured investment products; and Educational Resources with articles, blogs, or resources to help investors understand structured products and make informed decisions.

Outcomes

With a new visual style and updated website, Halo was able to better showcase its innovative technology platform, attracting more attention from advisors and investors. The redesigned pages and refreshed branding materials enhanced the company's market positioning and credibility, contributing to increased engagement and trust among its target audience.

Advanced markets - new website and branding for premium trading platform

About the project and business

The client is a leading trading platform based in the UK. They wanted to consolidate its position as a premium liquidity provider and simultaneously launch a new B2C offering. Our task was to create new branding and a new website that solved certain UX & CX problems.

Development objectives and challenges

Artkai’s main goal was to help our client create new catchy branding, a UX-friendly website, and expand from B2B to B2C. The biggest challenge was that UK and US websites have different legal environments that had to be considered while combining the sites. The current design was outdated and required a rebuild. The company wanted to expand business planning and enter B2C. 

Development process

We went through desk research to get familiar with the project and assess the project field. We also conducted a client interview to understand the product in general and what problems the business tries to solve. Then, our team did competitor analysis to get familiar with the solutions and industry trends and collect best practices from the industry to showcase. We divided backlog preparation & prioritization into three releases. 

Next, Artkai’s team built a visual concept and UX/UI design for three sections Individual, Institutional, and Premier with a clickable prototype. We developed all the pages of the site with such tech stack as Next JS, MS SQL Server, Umbraco CMS, MS Azure, and .Net Framework.

Outcomes

With new branding and an updated website, the company successfully launched a new B2C offering. Despite the challenge of navigating different legal environments between the UK and US websites, the project resulted in a user-friendly platform that effectively addressed UX & CX issues. Additionally, the expansion from B2B to B2C and the incorporation of a fresh visual concept contributed to the company's growth and enhanced market presence.

CEX.IO - bitcoin and crypto exchange

About the project and business

CEX.IO is an ecosystem that offers a range of products and services. It can offer multiple payment options and partner with trusted banks and payment providers. CEX.IO prioritizes security and offers diverse services with high market liquidity.

Development objectives and challenges

The project involved building an iOS and Android app for effortless cryptocurrency selling, trading, and earning. Artkai’s tasks included developing a user-friendly flow to help new users navigate the system smoothly from the start. Additionally, we focused on establishing a consistent visual system to speed up the creation of new pages and modals in the future.

Development process

The project took 3,5 months for research and design and 5 months for development and QA.

Our team conducted research to understand user needs in having simple access to crypto and blockchain technologies. Then, we built such new features as instant buy and sell for popular cryptocurrencies like Bitcoin, Ethereum, and Ripple using debit or credit cards. We made it easy to withdraw funds to Visa/MasterCard in any currency. Additionally, users can create personal trading pairs and swiftly exchange between any crypto or fiat currencies. By holding stackable coins on their account, users can earn rewards through hassle-free staking. 

Our development team set price alerts to receive notifications when the market reaches specified prices and to stay informed about order executions through order notifications. Besides, we implemented convenient money management features, allowing users to easily manage deposits, withdrawals, and card additions. For more details read the full case study. 

Outcomes

The app enabled customers to engage with the decentralized economy in different ways, making it easier to access the open financial system. It made crypto and fiat transactions appealing and affordable for thousands of users.

CEX.IO was recognized as one of the Top 10 Safest Cryptocurrency Exchanges by CryptoCompare in 2021. Additionally, it received accolades such as Most Trusted Crypto Exchange and Most Secured Trading Platform in the UK by the International Business Magazine Awards in 2022.

Wrapping Up

Artkai has been at the forefront of fintech innovation, delivering transformative solutions across a range of projects. From online banking apps to investment platforms, our work has led to streamlined processes and significant growth for our clients. With a focus on emerging trends and a commitment to excellence, we're here to help you shape the future of finance. 
If you need help with your fintech or banking projects, contact us and get our expert consultation!