Based on years of experience in multiple industries and deep understanding of business needs.

UI/UX Design

Artkai is an expert in digital product development, modernization and UX redesign. We help diverse businesses (starting with fintech and real estate, and ending with healthtech and e-commerce) to build and improve their products to generate more revenue, improve productivity and convert users into loyal customers. UX redesign is one of the most popular services among our clients and this article is based on our expertise. 

We gathered this guide to help businesses understand how to perform a successful UX redesign of their digital products, where to start, what resources to prepare, and what to expect after the redesign. Based on our case studies with <a href="https://artkai.io/works/hcp-portal-redesign-for-roche-switzerland">Pharma company</a> and <a href="https://artkai.io/works/procredit">International bank</a>, we will show all the practical methods and approaches to effective UX app redesign.

1. <a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#signs-that-your-product-requires-a-ux-redesign">Signs that your product requires a UX redesign</a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#low-conversions">Low Conversions </a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#poor-onboarding">Poor Onboarding </a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#bad-reviews">Bad Reviews </a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#irrelevance-to-your-target-audience">Irrelevance to your target audience </a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#outdated-branding">Outdated branding </a>

2. <a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#outdated-ux-is-a-business-risk">Outdated UX is a business risk </a>

3. <a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#business-benefits-of-app-redesign">Business benefits of app redesign</a>

4. <a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#how-to-perform-a-ux-redesign-in-5-steps">How to perform a UX redesign in 5 Steps</a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#step-1-perform-ux-audit">Step 1: Perform UX audit </a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#step-2-perform-user-research-and-create-user-personas">Step 2: Perform User Research and Create User Personas</a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#step-3-start-ux-redesign">Step 3: Start UX redesign</a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#step-4-test-the-redesigned-product-with-users">Step 4: Test the redesigned product with users</a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#step-5-conduct-an-in-depth-analysis">Step 5: Conduct an in-depth analysis </a>

5. <a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#what-s-the-cost-of-the-ux-redesign-in-2025">What's the cost of the UX redesign in 2025?</a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#complexity-of-the-application">Complexity of the application</a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#required-specialists">Required specialists</a>

<a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#location-of-the-contractor">Location of the contractor</a>

6. <a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#how-long-does-it-usually-take-to-perform-a-ux-redesign">How long does it usually take to perform a UX redesign?</a>

7. <a class="wp-block-table-of-contents__entry" href="https://artkai.io/blog/ux-redesign-guide#ux-redesign-final-thoughts">UX Redesign: Final Thoughts</a>

Signs that your product requires a UX redesign

From companies with existing digital products, we often hear that their support faces waves of negative feedback and customer complaints. In most cases, this is due to the target audience not being engaged due to poor UX. Here's what your company can face if it neglects UX improvements:

indicators-of-poor-ux

A confusing user journey can be a major turnoff. Because if a user can’t quickly complete a simple action like signing up or making a purchase, they’ll abandon the product.

This negative user experience is likely to result in low conversion rates. Here’s key indicators:

Low efficiency with high traffic occurs when user behavior is characterized by entering the program without registering and unsubscribing.

Failures in the funnel occur when user behavior changes negatively at critical stages, such as leaving the payment page or abandoning the cart.

Low click-through rate in the main elements, such as when buttons do not attract attention and are placed in an unsuitable place from the UX side.

Navigation issues, where users have difficulty finding what they are looking for and quickly lose interest.

Weak CTAs are characterized by vague and unclear wording, and the result is when the user does not take further steps, such as registrations and purchases.

Mobile inefficiency, which will be accompanied by a decrease in conversion from mobile channels due to the product's inability to adapt.

Inefficient checkout flows, which manifest themselves in long forms, mandatory registrations, and unclear error messages. The more obstacles the user has in critical processes, the higher the bounce rate.

Lack of visual clarity. For example, when users cannot immediately understand what they can get, they are more likely to leave the page.

UX problems can make even a promising product unprofitable. If users are uncomfortable interacting with your product due to a too confusing design, they are more likely to go to competitors. The result will be a decrease in user engagement and loss of revenue for your company.

It is worth identifying critical shortcomings on time and correcting them using application redesign to avoid this. Here are solutions that will significantly increase the conversion rate: 

CTA optimization with the help of texts and placement of the main components. 

Reducing the number of steps to the main action in the program, such as registration, purchase, etc.

Building a logical and simple user journey.

Simplifying navigation and minimizing distractions.

You may already be losing your target audience if your product has poor onboarding:

There are long and mandatory tutorials, in which users don't read the on-screen text and don't perform any interactions.

Too much requested information at the start, such as geolocation permissions, push notifications, and accesses, are unnecessary until you show the actual value of your product. 

Lack of adaptation to the type of user. If you have the same scenario for both experienced and novice users of the app, then the result will be low engagement after onboarding. 

The mobile app redesign process can fix ineffective onboarding with some approaches that we work with our clients. Here is what we usually do:

Create personalized onboarding with adaptive scenarios for several user groups.

Implement interactive contextual tips in app redesign interfaces.

Build a visual hierarchy with an accessible CTA using improved readability and logical button placement, which helps to increase the first-click rate. 

Analyze and test heatmap and flow analytics data.

Design a comprehensive and simple onboarding process by breaking it down into stages and adding gamification and engagement elements to increase customer retention in the redesigned product.

If your visually appealing app has a low rating, the chances of new installations can drop significantly. And this is also related to poor UX, and we'll explain what the signs are: 

The program is not adapted to the fundamental tasks of the target audience when it is impossible to see the result after actions.

There is no logic in navigation when it is impossible to find the main functions without a hint.

The interface is displayed incorrectly on different devices. 

App redesign process can solve problems using proven methods:

Unification of interaction logic in the application.

Handling errors through UX messages rather than system messages.

As a result, a successful redesign process will be characterized by a higher ranking in the App Store or Google Play, higher retention, and a reduced share of negative reviews. 

The visually appealing product will not succeed if it does not meet real user needs. In this context, if the redesign is based only on "making it beautiful," there is a high probability of failure. The mismatch between the design and the target audience needs and requirements is manifested through: 

A superficial audience understanding is achieved when an imaginary portrait of the user is used instead of real data.

Incorrect prioritization of functions when the user cannot find the main actions.

Unclear terminology and interface patterns, for example, when technical things are presented to a non-technical audience.

In many of our projects, we have successfully resolved such situations with the help of a <a href="https://artkai.io/blog/best-practices-of-ux-audit">UX audit</a> that implies the following:

In-depth UX research of users with real user personas built.

Prioritized app redesign features with recommendations for placement.

If you decide not to change your outdated UX at this stage when rebranding the company, it can cause dissonance among users. You need to consider performing a UX redesign when there are: 

Discrepancies between the website and the app.

Outdated visual patterns with non-compliance with brand guidelines.

Different styles of fonts, icons, and buttons. 

It should be noted that at the rebranding stage, it is crucial to update the redesign strategy using certain practices:

Visually unify the UI components in the application's design system.

Synchronize the interface with the tone of voice.

No matter how well your app works, if the interfaces and user journeys have not been updated for several years, you can assume that it has already lost its relevance, even if it is not fully visible now for several reasons:

Users do not use visual patterns and UI elements.

Mobile adaptation takes a long time to load.

By implementing modern patterns without losing functionality.

An intuitive and user-friendly interface is the market standard. A systematic UX redesign of the app allows you to ensure compliance with these expectations.

To remain competitive, it is essential to constantly invest in systematic app redesign and be ready for change and scaling. There may be a gap between what the company gives and what the user gets. How it can look like:

New features are hidden in the remote menu and remain invisible.

The number of support requests on how to use new services is increasing. 

The UX structure does not support scaling the functionality. 

The app redesign process can solve problems by rebuilding the information architecture and integrating new user journey scenarios and contextual instructions.

Effective UX redesign often brings  tangible business results that contribute to overall efficiency and revenue growth. Therefore, in addition to increasing conversion rates and retaining users, let's take a closer look at what companies can gain after they perform UX redesign: 

Future-proof product, as app redesign allows the product to remain relevant for longer while maintaining investment in development and integrations.

Revenue growth, as improved user experience, increases revenue and reduces indirect support costs.

Optimization of internal team processes. A successful redesign strategy often includes developing a design system and standardized components, which will further reduce development costs and speed up the time to market for new features.

Faster adoption of new features and changes, as investments are made in the redesign process, brings more rapid results and strengthens user loyalty to new product features.

Brand credibility and competitiveness. Your UX should always contribute to the product's brand value, which is confirmed by a higher share of positive feedback, improved market rankings, and high NPS.

To ensure that app redesign contributes to a smooth user experience and performance, a strategic process must be followed to restore your growth and realize your app's full potential. Next, let's examine how to conduct app design based on real cases, UX methodologies, and the experience of Artkai experts. 

Our approach starts with a deep understanding of your product’s current state—a UX audit. We first conduct a thorough assessment to identify usability issues, pain points, and areas of lost opportunity. This audit forms the basis for a focused, strategic redesign that moves the needle.

Our app redesign UX audit process consists of three main stages: 

Discovery launch & preliminary research, which includes: 

Assessment of the business, its goals, and challenges.

Interviews with stakeholders and customers. 

Analytics and hypothesis formation and delivery of deliverables:

Based on our experience, we always suggest starting with a UX audit when working with our clients. This allows us to focus on the application's real problems, not just its visual elements. We also prioritize further investment in design system components, help reduce risks, and provide a complete overlay of evidence for the decision-maker. 

One of our client companies, ProCredit Bank, faced the problem of a fragmented and outdated platform that caused confusion and dissatisfaction among users and caused a high workload for the support team. At the beginning of our cooperation, our team proposed to conduct a UX audit, which revealed several problems:

50% of calls to the call center were related to navigation issues.

30% of users were unaware of basic functions (e.g., applying for an online loan).

According to the interviews, the interface was compared to Windows 98 systems.

Three different applications were used for various needs instead of one coherent platform, which created chaos for all user groups.

Our team held a 2-day workshop with the client's team.

We conducted 21 user interviews and nine usability tests.

We recorded that 70% of the target audience wanted to use templates but didn't know how.

65% of business clients did not know that they could manage their loans online. 

All gained insights guided our team in implementing comprehensive solutions, including a new architecture, onboarding, personalized dashboards, navigation tips, etc. 

In the process of obtaining user feedback and redesigning the strategy, we focused on the main points:

Create a design that is flexible, informative, and understandable.

Ensure adaptability of web and mobile platforms.

Develop a unified dashboard with customizable navigation.

Create a My Finance module to track expenses and income.

Provide context-aware UI with helpful prompts.

Develop contactless onboarding via video ID. 

Set up quick transfers and auto-payment setup.

Our approach has yielded excellent results:

procredit-case

Accuracy, transparency, and strategy have become proven tools in our work with clients in app redesign to create exceptional products and update them. It should be noted that the foundation of successful cooperation is also the creation of a <a href="https://artkai.io/blog/app-redesign-checklist">redesign checklist</a> that will support the strategic approach.

In cooperation with our other client, Roche Switzerland, we didn't do a classic UX audit; instead, we did an alternative discovery phase that gave us real user insights.

This step aimed to understand why healthcare professionals were not using the portal, what needs it did not address, and how to transform it to increase value, usability, and traffic, as their existing HCP platform was hardly used.

More about our approach The primary focus was, based on real-world statements, to identify what the portal was missing and what barriers it created. Then, we identified the main problems of the platform:

Technical navigation, interfaces, and logging difficulties led to a failure to use the platform.

Patients lacked advanced information about medicines.

Doctors had no appropriate interface with information about new products, consultations, and medical records.

Discovery results and essential deliverables: 

A shared vision of the portal was created for all groups of platform users and stakeholders.

We created a clustering of insights on visual Miro boards that contained the initial hypotheses of the portal architecture. We grouped and described answers to users' main questions, pains, barriers, and motivations. 

We created a patient journey with an analysis of problems and expectations.

Prototyping guidelines included recommendations for building navigation, a single knowledge center, personalization, and access to relevant materials. 

Miro board with clustering of the entire process. 

Persona drafts with characteristics of user groups. 

Prioritized backlog with built-in functionality by degree of importance. 

Roadmap, which was presented as a general vision of product development for the next steps. 

Our methodology was confirmed to have significant business value for the client's company, providing a practical vision of user problems and sound strategies for the redesign process.

roche-case

Step 2: Perform User Research and Create User Personas

Creating generalized portraits of the primary user segments is not just an archetype for us but a product tool for each niche we work in, which significantly helps us build a holistic interaction. At this stage, let's focus on the healthcare niche and how we conducted user and personas research using the example of our client, Roche.

After the discovery, it was found that the portal did not attract and support the audience, as the company did not have high-quality analytics and an accurate picture of how users could interact with the platform. Our strategic step was to conduct in-depth user research with personas development. 

We conducted a series of workshops and 15+ interviews to monitor user behavior. These were practicing doctors, nurses, pharmaceutical representatives, and internal Roche employees. 

We clustered the main technical barriers, complex navigation, and centralized information. 

We built a part of customer expectations, such as access to medicines and consultations.

We identified the main behavioral patterns. 

We formed the primary user personas, which were divided into "practitioner," "patient," and "pharmaceutical representative."

The Miro insight board contained clusters of insights from interviews and workshops, users' expectations, problems, and pains, and answers to basic queries. Leading roles also grouped it. 

User personas in the form of presentation cards for each persona with the main use cases. 

User journey maps with step-by-step user routes from the entrance to a specific goal and identified points of frustration.

Pain points summary with segmented user problems. 

Table of user segment requests and expectations. 

One-on-one interviews and workshop sessions for validation and analysis. 

The main factor for Artkai is adaptation to our client's business, so for healthcare, the basis is the depth of qualitative analytics, for our other fintech project, ProCredit, the stage of user research and creation of user personas was different.

ProCredit's old app design "was as outdated as Windows 98," as a user quoted. Therefore, our primary goal of the app redesign was to understand the depth of this problem and find a solution.

We conducted 21 user interviews with the main user groups: private clients and business clients. 

Private customers were mainly users who actively maintained accounts, and business customers were small and medium-sized business owners who managed payroll projects and many transactions. 

A series of interviews helped us identify the most needed functions and the causes of navigation problems and build expectations and irrelevant actions. 

In creating personas, we also conducted nine usability tests to analyze the main scenarios. These included money transfers, viewing account balances, managing templates, and applying for an online loan. 

The results confirmed the hypotheses about the problems, namely: 

70% of users wanted templates but did not know how to find them.

65% of business customers did not think they could manage their loans online.

77% used Internet banking daily, but only for basic activities - the potential was much higher.

It also allowed us to build relevant user personas with behavioral patterns:

Fintech

Product Development

Artkai has been an expert in trading software development and modernization for more than 10 years, and we guarantee the quality and reliability for clients. Our portfolio is constantly expanding with a large number of not only traditional trading platforms but also crypto projects and trading platforms, such as <a href="https://artkai.io/works/cex-io-bitcoin-and-crypto-exchange">CEX.IO</a> and <a href="https://artkai.io/works/huobi-mobile-trading-platform">Huobi</a>, which bring our clients large profits.

In this guide, we decided to share all the insider secrets and tips about trading platforms. Namely, let's look closer at the tech stack's features and relevant functionality and what exactly to focus on to get a high-end, profitable solution.

Key steps in trading platform development

Whether it is stock trading software or a stock trading app, the approach and development will depend on the project. Based on <a href="https://artkai.io/blog/our-fintech-case-studies">our top solutions</a>, we gained many insights into the main steps for trading platform development.

At this stage, requirements for a trading platform or stock trading software are collected. Traders are interviewed to understand their interaction logic and pain points when using other trading software. Immersing yourself in user groups' personal strategies and analyzing market data can give you an idea of trading platform development. Next, we create deliverables that provide a visual understanding of the process:

BRD (Business Requirements Document) with a description of goals, functionality, and user groups.

User personas with behavioral patterns, problems, and expectations. 

Customer journey map with visualization of the user's path on the platform. 

Market research report with an overview of competitors and essential trends.

Product backlog with a prioritized list of the main functions.

Project estimation with a timeline by development phases and scope of work. 

Further, the design stage focuses on building fast, clear, and logically reasoned interaction for both users of the stock trading and crypto trading groups. The main goal is to create compelling interfaces. Therefore, the final part of this stage is deliverables:

UX wireframes with the main scenarios such as asset management, registration process, and stock trading).

High-fidelity interactive prototypes for web and mobile versions.

Design system with color palettes, component styles, and typography. Let's take a closer look at the main components of this system and benefits that will effectively impact your product. 

The main parts of the trading platform design system are:

Typography, which contains headings, texts, and system fonts.

Color palette with palettes for optionally dark and light product themes and system colors of interfaces.

Interactive elements (buttons, checkboxes, etc.).

Input components (time and date selectors, inputs, etc.).

Information blocks of notifications, statuses, and badges.

Maps and panels (analytical modules, navigation panels, etc.).

Implementing a quality design system will give your company several advantages:

Accelerated development, as all components will be ready for implementation.

Simplified communication between all parties to the project.

Consistency, as all screens will look consistent, improving the user experience.

*Please note that the components provided are flexible and may vary according to the technical specifications of your project.

The purpose of the architecture stage is to lay the technical foundation that will ensure stability, regardless of whether it is a trading software or a stock trading app, with the main deliverables being a comprehensive blueprint that guides the subsequent development phases. This involves defining the core components, their interactions, the technology stack, and non-functional requirements.

The list of essential deliverables from the architecture design stage of a trading platform development or stock trading platform depending on the specifics of the product:

System Architecture Diagram that provides the fundamental visual representation of the system's structure and component interactions.

Data Model that ensures data integrity, consistency, and efficient retrieval.

API Specifications for enabling communication between different internal components and potential external integrations.

Security Architecture that outlines the fundamental security principles and mechanisms that will protect the platform and its users.

Based on the discovery, design, and architecture stages results, you can proceed to the direct step of trading software development. In the context of financial markets, the focus of development can be on different aspects depending on the type of platform, such as brokerage integrations, volatility processing, transaction recording, etc. 

The technology stack for trading software development is selected individually for each type of product and depends on the functionality of the stock trading app and the workload. 

*The following stack can be adapted to trading platform software development and modified according to your business needs: 

Web: React, Vue.js, or Angular with TypeScript or JavaScript for building robust and responsive web applications with dynamic data handling.

Resources that make sense