Based on years of experience in multiple industries and deep understanding of business needs.

Fintech

Trends

Traditional financial institutions are becoming a thing of the past every year. Over the past 5 years, there has been a trend towards the dynamic development of many niches, including Fintech, MedTech, edtech and many others. The finance industry is especially Fintech solutions popular as a driver that will provide payment processing, Peer Peer (P2P) lending, customer interaction experience and cybersecurity at all stages of cooperation in B2B or B2C relationships. 

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Today, the Fintech landscape is one of the largest investment niches. At the current rate of development, according to <a href="https://www.techmagic.co/blog/fintech-trends">TechMagic</a>, its market will be valued at $698.48 billion by 2030. These fintech opportunities will provide a significant economic boost that will give modern businesses a competitive edge over other niches.

One of the top fintech trends, Mickael Paris, Marketing Director at <a href="https://www.fintechscotland.com/">FinTech Scotland</a> and one of its co-founders, said in an interview: 'Open Banking is transforming the financial services industry by providing customers and businesses with innovative ways to manage money, access credit, and transact.' There are emerging trends, undoubtedly a process that is already yielding results. Certain attitudes are needed for these results to be beneficial, as in one of our <a href="https://artkai.io/blog/a-roadmap-to-a-perfect-fintech-product">Roadmaps</a> - capital, demand, talent and the political settlement of all this. We have a successful product with solid components that will provide positive feedback, expected performance and customer loyalty.

So, what trends are worth paying attention to in 2025

Mobile banking is changing quite rapidly, and it is now essential for the customer to gain a successful user experience. Trends in banking services include hyper-personalization, super-apps, AI-powered services, gamification, real-time services, banking as a service, digital-only banks, and cybersecurity. Now, let's look at each aspect of this process in order.

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Hyper-personalization is a real-time adaptation for individual customers, which is a significant advantage.

A single mobile platform called super apps integrates several services, guaranteeing the automation of routine processes for convenience.

Gamification is an essential element that contributes to customer interactions and promotes positive financial habits.

Real-time services enable instant transactions and constant updates.

Cybersecurity is essential for a holistic and harmonious mobile banking experience. Therefore, protecting confidential data is a top priority.

Banking as a Service (BaaS) allows non-banks to provide bank accounts and financial services while retaining the technology of traditional banks. However, APIs facilitate new modernizations of e-commerce platforms. This involves direct connection to bank accounts in real-time, which is a high degree of customer customization.

Machine learning has apparent advantages, such as reduced operational costs and round-the-clock support. For example, the use of a chatbot in mobile banking.

Blockchain technology has changed fintech opportunities to many procedures that used to take a lot of time, such as sending money abroad. Nowadays, this is changed by a 'distributed database' documented in a unique block connected to previous network blocks, and everyone has access to it. However, each such transaction requires verification to complete because the data is encrypted. By 2030, the global blockchain market is expected to grow 143 times, with a total value of $1.5 trillion.

The growing field of artificial intelligence in fintech companies is expected to reach high results by 2026 and <a href="https://www.mordorintelligence.com/industry-reports/ai-in-fintech-market">be valued</a> at up to $27 billion. It is worth noting that over 90% of modern Fintech companies already integrate machine learning into their services. The primary requests that can be used include cognitive automation, data analysis, quality control, customer data management, and new management strategies. Chatbots or digital assistants can contact clients directly, and predictive analytics on the investment side can be used.

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For example, UBS Group, one of the world's most famous financial holdings, leverages AI for banking assistants in cooperation with a partner company. This means a premium service for VIP clients to receive investment advice and predict possible expenses. This is just one of many successful cases. In addition to chatbots, Robo-advisors are gaining popularity, as they can adapt to the changing environment faster than human advisors, present investors with the best investment alternatives to achieve their goals, and analyze vast amounts of data based on AI data analysis.

In the Fintech industry, smart contracts are used to automate business processes without the involvement of a third party, such as a bank. As a result, it amounts to a secure legal transaction without the participation of a third party. In the future, smart contracts are expected to include the possibility of obtaining a loan, which can become a reality in just a few minutes. The point and advantage is that there is a high degree of security. Because records in smart contracts are almost impossible to hack because they are encrypted in blocks, and since such agreements are automatic and self-executing, they can be suitable for P2P, B2B, and B2C transactions. 

The banking industry sees great potential in such contracts, as they can be used to use digitized cars on the network as collateral for the Fintech landscape.

Embedded Finance is the seamless integration of financial products and services into non-financial applications or platforms. This will make functionality an integral part of the modern customer experience. This includes one-click payment applications, introducing branded cheque accounts and debit cards, and interest-free loans during online checkout. 

For example, embedded finance is a partnership. Embedded Finance, can create APIs to integrate banking services, such as bank accounts, on platforms and within applications. As a result, embedded Finance can offer fintech opportunities which help you to:

Restart of the financial client-user relationship

6. Decentralized finance (DeFi)

DeFi represents a significant shift towards an open, inclusive, transparent finance industry. This system is built on blockchain, especially on Ethereum. It provides improved opportunities for trading, investing, borrowing and lending. 

This is possible on unique platforms, mainly crypto exchanges. Such platforms offer open access only to those with an Internet connection and a cryptocurrency wallet. Transactions are recorded on the blockchain for audibility and transparency, which allows you to verify the movement of funds and the execution of smart contracts. 

7. Biometric authentication

Nowadays, the use of ordinary character passwords is no longer relevant. Especially when it comes to access to Finance. According to a study by the <a href="https://idtechwire.com/survey-finds-customers-frustrated-passwords-open-biometrics-7102106/">Business Performance Innovation Network</a>, 81% of customers are looking for firms that will allow them to quickly verify their identity through authentication rather than a bunch of passwords. The firms that use this level of security have already improved their level of security, particularly in financial services.

Bank accounts are a priority for most consumers, so the biometrics market is expected to grow. Compliance with biometric authentication directly relates to secure data storage and processing and countering cyberattacks. It's hard to disagree with experts that unique fingerprints and voices are difficult, if possible, to fake, so they are much more secure than passwords.

Fintech companies, such as the British company <a href="https://idcheck.tech/">IDcheck</a>, provide biometric verification. They use facial recognition technology and motion analysis to verify identity. Biometric screening is also used for document verification, ID, and KYC.

It mainly focuses on the exchange of financial information. Account holders can securely share their data with many other financial institutions, and third-party service providers can exchange data with customers thanks to available APIs. Lending and other services and expense tracking and budgeting are becoming available through open banking perspectives. 

However, according to <a href="https://www.mckinsey.com/industries/financial-services/our-insights/global-banking-annual-review">McKinsey</a>, only 10% of the plans have been implemented, although there are prospects. The long process can be explained by the user's slow response.

9. Customer experience and the growing popularity of super apps

The concept of super apps has revolutionized the way users interact with digital services by integrating various functionalities into a single, coherent platform. Super apps in the fintech market are characterized by their ability to provide a wide range of services within a single application, providing an ecosystem that satisfies multiple consumer needs. In financial terms, super-apps mean various banking services, such as banking, payments, investments, insurance, etc., in one convenient place. In other words, it is a digital ecosystem with a wide range of functions and services tailored to most users' needs. These apps are designed to make it easier for users to manage their finances and use additional services on the go, so user experience and seamless flow are essential.

For example, one of <a href="https://artkai.io/blog/mobile-apps-trends">ARTKAI's case studies</a> was the creation of the <a href="https://artkai.io/works/proply">Prop.ly mobile app,</a> which we described in detail in our mobile development trends article, which solved the problems of the Singaporean property market. The app completely changes the way property owners used to choose their agents. The app connects property owners with numerous real estate firms, empowering clients to make informed decisions and secure the best possible deal. As a result, our development provides clients with exciting offers, helpful information, quality and control of commission rates. Thus, a significant problem was solved best for our client.

The value of BNPL services lies in their type of short-term financing that allows you to pay for services or goods. The use of BNPL can increase and enhance a company's customer rating, drive sales, and ensure a high degree of customer loyalty among many competitors. Thanks to this, many businesses can guarantee themselves an expanded customer base. Moreover, in most cases, the customer will complete their purchase and return to the same industry as they have fully satisfied their needs. In the case of companies, it is worth carefully studying and selecting profitable BNPL options that will meet business goals. 

Based on our experience of developing for the fintech industry, which is described in more detail in our <a href="https://artkai.io/blog/our-fintech-case-studies">case study</a>, we have managed to create many profitable solutions for clients, ranging from online banking applications to investment platforms, which has led to a significant optimization of internal processes of customer loyalty. This created organic interaction with the decentralized economy, new B2C and B2B positions, UX problem-solving, and more. In particular, one of the projects that challenged the ARTKAI team was to create a mobile version of the <a href="https://artkai.io/works/dna-payments-an-intelligent-payment-ecosystem">DNA Payments</a> platform and redesign the current one for a seamless user experience on computers and mobile devices. It paid off, and the company became the 4th largest payment provider in the UK.  It's important to realize that every business has needs and requires individual analysis and approach.

Therefore, it is natural that what has become successful in one niche may fail with the same approach in another. Thus, this poses challenges for many professionals, and to be successful, more is needed to imitate others; it is more important to build your particular strategy with unique and new approaches but pay attention to trends and what the client will demand. The latest fintech technologies cover a diverse range of innovations. Embedded Finance is at the forefront, enabling non-financial businesses to offer banking services seamlessly. Banking as a Service (BaaS) transforms how emerging markets deliver financial services by fostering collaboration and innovation. Sustainable fintech practices incorporate environmental considerations into economic decisions. Artificial intelligence (AI) and generative AI drive personalized customer experiences and improve fraud detection. Innovations such as Buy Now, Pay Later and alternative lending models enable flexible and accessible financial services that reflect the dynamic nature of the evolving fintech landscape in 2024. 

Developing Fintech Solutions with ARTKAI

To this end, the ARTKAI team has created a <a href="https://artkai.io/blog/fintech-app-development-and-modernization">unique guide</a> for modernizing and developing Fintech applications in 2025. Our approach was based on in-depth business analysis, a clear understanding of the client's market requirements, and successful strategic planning. We combined our experience in business process optimization and technical audit to ensure long-term success. Our primary strategy is encapsulation, which integrates new functionality without disrupting the current system. Migration is the re-deployment to a new infrastructure, which can be cloud, physical or virtual, and refactoring to optimize the application's internal code.  Following these and many other strategies helps enterprises prepare their fintech applications to meet market needs and integrate advanced technologies.

Implementing these trends will allow businesses to keep up with the times and hope for positive results. After all, a clear strategy and specific actions with an individual approach to each aspect will be the key to a unique business that will find its relevant audience and users. Moreover, with high-quality expert support, many fintech businesses can go one step further in providing many services and resources. 

<a href="https://artkai.io/contacts">Contact us</a> if your product requires modernisation, new features to meet your market requirements, or scaling that will deliver results. Our team is ready to investigate all the advantages and disadvantages of your current product or <a href="https://artkai.io/industries/fintech-app-development-services">new ideas</a>, propose a strategy and modernization, and finally design it to meet your client's needs.

We are increasing brand reputation through modern design approaches and high-quality functionality.

The result is high financial process efficiency, improved competitiveness of your platform or product, and a new audience. 

Consulting

Development

In today's business, IT technology consulting is becoming a necessity for companies that have their product but need to learn how to bring it to a new level of productivity. It is a valuable option for businesses from various industries looking to improve efficiency, adopt new technologies, and stay competitive. It brings many benefits and helps opt for the right modernization strategy, mitigate possible risks, collect data-driven insights, and prepare for the upcoming development phase.  

At Artkai, we have worked with diverse business industries for almost 10 years, starting with fintech and proptech, and ending with E-commerce and Web3. Based on our vast experience and more than 100 delivered projects, we can provide our clients with consulting on whatever product they have. Our team is experts in IT consulting and project modernization. Our technology consulting company can advise you on how to improve it to meet your particular business goals. 

In this post, we have prepared a short guide that explains how technical consulting can improve your product, unlock its potential, and bring tangible business results.

The most beneficial IT consulting services for businesses 

Our IT consulting company assists businesses in implementing the right tech-driven approach that boosts productivity, conversion rate, and user engagement, helping achieve significant growth. Here are the most prominent consulting services we can help you with: 

CaaS is needed when you want to assess and validate your business decisions by having a senior tech manager with broad experience on your side or present your tech team to potential investors. In this case, CTO as a service will help you obtain a meticulous, strategic vision from a C-level expert. 

As we already mentioned above, Artkai’s core tech team has over 8 years of expertise in the IT industry, solid experience in web development (PHP, Node.js, Java, JavaScript, and Web3), mobile development (iOS, Android, hybrid), and extensive experience in architecture design for web, desktop, and mobile applications, as well as business management experience or other IT consulting services. 

Simply put, you can benefit from our CaaS service and validate all your technology, vision, and strategy decisions with our CTO expert with extensive expertise in your industry, infrastructure, and architecture design for web, desktop, and mobile applications. 

This service implies assessing the quality of your code, which results in a series of efficiency improvements for your product. Code assessment defines your code’s maintainability and how it aligns with your business goals. From our experience, such service leads to improving the operation of your business and, as a result, the speed and quality of your growth.

Artkai’s software development team can assess the code quality of your business solution and make its performance more efficient. During this, we can help you discover all hidden code issues and bottlenecks influencing your product stability, maintainability, and speed. 

Digital transformation is not only a buzzword in the technical world but also your chance to accelerate your business growth and elevate the customer experience. If you delegate digital transformation strategy to our team, we can help you with an in-depth analysis, product audit, and integration of cutting-edge technologies across your business solutions. 

As a result, with our consulting services, your business will go through digital transformation smoothly, capitalize on new technologies, and create a digital strategy that goes along with your business goals.

Tech Architecture consulting

This service ensures that the application and infrastructure architecture adequately meet all relevant requirements and sufficiently relieve identified security threats. Our team can review the architecture of your product for baseline mitigations for typical risks, identify the application and infrastructure architecture components, and analyze the architecture for known threats. As a result, our software architects and engineers help companies design a resilient architecture with growth, performance, and seamless integrations across systems in mind. 

Artkai’s experts in tech advisory services feed the architecture review results into the company architecture, organization design principles and patterns, security practices, and reference architectures. With tech architecture consulting, you can optimize the architecture of your digital solution and meet your business needs. 

Apart from creating UI/UX design from scratch, we also provide our clients with consultations for refining their current design solutions and carry out design audits to make sure their product satisfies the demands of contemporary users. With Artkai’s tech advisory services, you can elevate the UI/UX design and functionality of your solution. We assist businesses in the analysis of user behavior, detect critical usability issues, provide a roadmap, and perform seamless product redesign and modernization to boost CRO, user engagement, and loyalty. 

Several benefits from our IT consulting services will help you perform <a href="https://artkai.io/blog/best-practices-of-ux-audit">an in-depth audit</a> of your digital product, detect all tech-related issues and areas of improvement, and modernize your product to meet users' needs, market trends, and industry-specific requirements.

Our technology advisory services follow a structured approach to address clients' IT challenges efficiently. They begin by strategizing and planning, helping clients turn their strategies into actionable plans. Then, they assess the issues by understanding the pain points and analyzing business goals, strengths, and weaknesses. Additionally, IT consulting services assist in governance, risk, and compliance (GRC), ensuring that enterprises identify and manage risks effectively across various operational areas, compliance standards, and technology utilization.

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Our IT consulting agency starts with an in-depth analysis of your product. We perform an audit to discover product flaws and areas of improvement, how users interact with the product, how your team uses it as well, what features, automation tools and technologies are missing, and how scalable the product's architecture is. We will help you examine your current software solution to find possible issues with workflows and automation.

Based on the results of the audit, our experts create the right product modernization strategy. Our tech consultants create a roadmap and strategy that will assist your company in utilizing cutting-edge technology and cleaning up your software infrastructure. Then, KPIs for software and employees are established. Within our strategy, we provide a list of suggested changes, security measures and technologies, select a modernization approach, and prepare a project roadmap. Also, we prioritize new features and updates, keeping in mind project specifics and business goals. 

Our technology consulting agency collaborates with your in-house team to dive deep into the specifics of your business solution. We carefully analyze the workflow and <a href="https://artkai.io/blog/roadmap-to-solving-product-development-problems">identify core problems</a>, usability, and scalability issues to allocate resources, set proper KPIs, and prepare for the redesign. All hindering factors will subsequently be removed by our software developers.

Once we finish all the preparations, we will start modernizing your product iteratively. Our UI/UX experts prepare a prototype with the new design; software engineers and DevOps work on architecture, infrastructure, and code; QA engineers perform testing, and the PM makes sure that everything is delivered on time. Also, our software engineers and IT consulting advisors make recommendations for future enhancements once the first aims have been met and help with their implementation further if needed.

To start cooperation with our IT consulting company is easy and clear. You can reach out to us by filling out the contact form, writing us an email, or calling, and we will initiate the first quick consultation. During this consultation, we briefly discuss your product, what issues you struggle with, and what goals you strive to achieve. Then our experts go through the steps of information technology consulting we mentioned above and start auditing your product to provide you with all necessary insights and further detailed action plans.  

Why choose us as your IT consulting partner

First, let’s delve into the main reasons why businesses may need technology consulting services. Basically, you need to hire IT consultants in the following situations:

Your project is sophisticated, with vague requirements

You want to launch a startup project but lack tech expertise

There is a need to conduct a complex migration

You plan to integrate new software with existing solutions

There is a necessity for software upgrade

You need assistance with custom software development

Here are the most important benefits businesses can receive from collaboration with the IT technology consulting agency.

First, hiring IT technical consultants from a trusted software provider can lead to lower risks, better resource allocation, and process optimization.

Information technology advisory services foster business digitalization. Businesses can boost successful digital changes to accelerate digital business transformation for improving operational performance, customer experience, and business cost-efficiency.

Improvement of the IT strategy. With information technology consulting, you can get an effective IT strategic roadmap that would combine a diversified IT landscape, enable you to reinforce existing business processes, and drive new business initiatives.

Driving digital transformation. As a result, businesses can streamline business growth and create stunning customer experiences by establishing a digital transformation strategy and implementing digital technology across the company.

Software modernization and bringing new interfaces to life by <a href="https://artkai.io/blog/legacy-app-modernization-guide">updating legacy software</a> using cutting-edge technology, adding new features, and optimizing the code that aligns with your business goals and needs.

Choosing Artkai as your IT consulting agency means having the unique possibility of a partnership based on exceptional expertise and dedication. Our track record with products from various industries speaks louder than words, since we deliver exceptional service and groundbreaking solutions to businesses of any size, from startups to global enterprises.

The key benefit of our technology consulting agency is in our team. With years of hands-on experience, our tech consultants know for sure what solutions will truly resonate with your business objectives.

Our information technology advisory services range widely from enterprise software development to niche financial software development solutions. That’s why you can make sure your technical needs will be served with a comprehensive and consistent approach.

By partnering with Artkai’s team, businesses are not just collaborating with a tech service provider. They would rather work with a partner who is as focused on their success as they are.

Success stories: Transforming products with our IT consulting

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About the Project and Business <a href="https://artkai.io/works/dna-payments-an-intelligent-payment-ecosystem">We partnered with DNA Payments Group</a>, a leading omnichannel payment provider in the UK and EU, established in 2018. Our goal was to support over 65,000 merchants by enhancing their booking platform with advanced tools based on client insights.

Development Objectives and Challenges The Artkai’s team had to make the client’s platform’s onboarding process quick and easy for the users. Also, we had to build a mobile version of the platform, redesign the current product, and build the missing functionality to ensure a seamless user experience across desktop and mobile devices.

Development Process The project took 10 months: 4 months for research and design, and 6 months for development and QA. Our team completely reimagined the onboarding process for the client’s platform, addressing critical user pain points. We designed a consistent and intuitive UI for onboarding and introduced an authorization stepper to make status updates absolutely transparent for the users. Also, we added an account registration option for different business types. The onboarding process became faster because we removed a few unnecessary steps the platform had before. We also added a “Postpone Registration” option, which makes it easy for users to save their progress and return.

We developed additional features to manage transactions, settlements, and workflows in the Merchant Portal of the platform. Our team added key features for quick, secure, and easy payments, including Payment Links, a Virtual Terminal, and integrated payment methods (Apple Pay, PayPal, and Klarna). Through a user-friendly dashboard, the users can get real-time updates and an advanced reporting system built using Chart.js, which helps them with actionable insights into their business performance. 

Outcomes As a result of our cooperation, the client boosted their platform’s performance significantly. After we made technical enhancements to the platform, DNA Payments became the 4th largest payment provider in the UK. They could process over £900 million monthly through 100,000 terminals and checkout pages. Plus, they saw an 18% boost in new users during the first few months and a 2.3 times lower churn rate during the first two weeks.

Digital Transformation for Energy Sector Enterprise

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About the Project and Business DTEK is the largest private investor in the energy sector of Ukraine. The company generates electricity at solar, wind, and thermal power plants, extracts coal and natural gas, trades energy products, distributes electricity, and has a network of charging stations.

Development Objectives and Challenges Our main task was to build an online customer portal for private and business clients with a multifunctional and intuitive interface. We had to keep to the highest security and fault tolerance requirements that can provide stability for over 1 million platform users daily. Our team needed to reduce paperwork and support centers while eliminating third-party transaction fees and making the platform easy to use for any target group.

Development Process The project took 4 months for research and design and 6 months for development and QA.

We developed a robust solution architecture tailored to the client’s needs. The new architecture made communication between the front-end and back-end seamless. It also enabled such important features as load distribution, caching, and secure user data storage. 

Our team added the new functionality: from the energy consumption management side, we developed meter readings, usage analysis, and efficiency tips. We added to electronic billing such features as bill analysis, payment history, and digital support. Plus, the platform got self-service options, including real-time status updates, service requests, and contract management. Additionally, Artkai’s team crafted a user-centric design system to meet the needs of different target groups and to boost usability and accessibility across all features.

Outcomes After our cooperation, DTEK achieved a rise in electricity consumption contracts, a 1.5x improvement in customer satisfaction (CSAT), and a 3x reduction in customer support requests.

Technology consulting services are essential for modern businesses which are aimed at boosting their software products, streamlining operations, and staying competitive in a fast-evolving market. At Artkai, we specialize in delivering impactful tech consulting, having a decade of experience, diverse industry expertise, and a proven track record of having over 100 projects in our portfolio.

If you’re willing to opt for expert IT consulting, you can <a href="https://artkai.io/contacts">contact our team</a> to get the first consultation. Whether you need help with product audits, modernization strategies, or implementing cutting-edge technology, our consultants are here to guide you.

Design

Digital Transformation

2024 is the year of many changes in the digital industry. It started with generative AI hype and continued with increase in demand for modernization services. But this time modernization is needed to make digital products more user-centric and accessible. 

You’ve probably heard about the <a href="https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32019L0882">directive of the European Parliament and Council</a> that emphasized that all digital products and services should become more accessible.

So if you have already considered performing your product redesign, it’s high time to do it. And to make it a success, start that makeover with the accessibility audit. Since our team is an expert in this kind of audit and redesign, we decided to share some expert tips that will help you make your product more accessible. 

What accessibility requirements are in the EU directive?

We carefully looked through all the directive text so you don’t have to. And here is what key requirements and demands we discovered in it: 

Requirements on the provision of information – the instructions for the use of the product should be presented to users in ways they can perceive. It should be made available via more than one sensory channel.

UI and design requirements – the product, including its UI design, should contain features, elements and functions, that allow users with disabilities to access, perceive, operate, understand and control the product.

Functional performance criteria – the product should have equivalent or increased accessibility for the foreseeable use by persons with disabilities (usage without vision, with limited vision, without perception of color, without hearing, with limited hearing, with limited cognition).

So basically the EU Parliament and Council want digital products to become truly accessible to diverse users with a range of abilities. And that’s a good thing, because by following their guidelines businesses can make their products more user-centric and pleasant to use. And the easiest way to do it is by starting with an accessibility audit. Let’s talk about it in detail. 

What’s an accessibility audit and why you need it

Accessibility audit is a comprehensive evaluation of a digital product that ensures compliance with standards and guidelines while making your product accessible to a wider audience. With an accessibility audit, you will be able to spot:

common barriers preventing users with disabilities from accessing your product

issues with navigation, readability, or design that affect product usability

challenges faced by users relying on assistive technologies like screen readers or voice commands

Accessibility audit will not only help you spot these issues, but also suggest the best way for addressing  them. It will help you to jump-start meaningful product redesign to enhance the experience for all users, improve customer retention, and ensure legal compliance. As a result, you’ll get a more inclusive product that will last for years.

How Artkai performs accessibility audits

Our team provides professional <a href="https://artkai.io/services/user-experience-audit-service">UX audit</a> and accessibility audit services to businesses of all sizes with diverse products. We know that although every product is of different complexity and design, there is one proven approach that allows us to easily detect accessibility flaws and start fixing them.

Here is how we perform accessibility audit step by step: 

Step 1. Quick accessibility assessment – We start with assessing key features, user journeys, and product components to understand how intuitive and easy to use they are. Our team of designers delves into your product UI/UX to provide you with the valuable deliverables such as accessibility conformance report, list of failures according to WCAG standards, actionable recommendation on how to fix major flaws.

Step 2. In-depth accessibility audit – This is a comprehensive audit that helps us to find every accessibility flaw in all product components, modules, design patterns, etc. By the end of this audit we provide you with a clear picture of your product’s accessibility status. Apart from accessibility conformance report, you will get a product accessibility template, and accessibility statement.

Step 3. Technical audit – It’s an in-depth audit of a digital product helping to detect all tech-related issues and areas of improvement. We delve into your product’s infrastructure, architecture, and code to help you modernize your product to meet users needs, market trends and industry-specific requirements.

Step 4. Redesign strategy – Once you’ve got all necessary deliverables after the accessibility audit, we provide you with a precise product redesign strategy. Our NNG-certified designers prepare a redesign plan, new prototypes with updated product design and perform testing with the real users.

Accessible products represent the direction every forward-thinking business is heading toward. They ensure inclusivity, allowing everyone, regardless of their abilities, to engage with digital products seamlessly. 

In a world that prioritizes diversity and equality, accessibility turns into a must-have. And the EU Directive also emphasizes this statement. 

So, it’s time to ask yourself now — how accessible is your product? 

If you're unsure, then we highly recommend performing an accessibility audit. And in case you need expert help with that, <a href="https://artkai.io/contacts">contact us</a>.

Blockchain

This year has been fruitful in terms of projects and new partnerships. And this new partnership with <a href="https://strapi.io/">STRAPI</a> should not go unnoticed!

Our team is glad to announce that we officially became a STRAPI-centric development agency helping businesses of all sizes to build high-class solutions that last for years. Let’s delve into the details of this partnership and what it will mean for our clients. 

What is STRAPI and who is it for?

First things first, let’s talk about STRAPI. It’s a user-centric headless CMS for innovative companies who prefer smart solutions and operations. With STRAPI it’s easier than ever to automate and optimize all routine business processes and forget the headache related to using general solutions that don’t fit your organization well enough. 

STRAPI is a trusted platform used by business giants such as Walmart, Toyota, NASA and many more. It has 50M downloads worldwide and 66K GitHub stars. No wonder, STRAPI saves developers tons of time, money and nerves. 

Here are a few benefits of STRAPI every business owner should know: 

It’s open-source which means you have ownership over your source code and don’t have to pay any licensing fees. 

It simplifies API creation, content creation and management allowing you to build high-class accessible solutions.

STRAPI has its own cloud where you can host your project and deploy in a few clicks with confidence. 

It takes care of consistent experience for all users by allowing to build plugins with a comprehensive design system. 

STRAPI works with all popular development tools – databases, frontend frameworks, and libraries. 

It has a huge developers community with whose support all potential development challenges can be solved in no time. 

How our clients can benefit from our partnership with STRAPI

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Now, when we collaborate with STRAPI, we can not only take care of your custom business app development but also offer you a little bit of extra: 

Seamless migration to the new CMS platform from older versions of STRAPI or other CRM platforms your company has been using.

Custom STRAPI-powered solution development from research and design to deployment and release. We have a team of STRAPI experts who can work with your organization in the most convenient collaboration form (i.e. dedicated team, project-based work, outstaffing).

Training sessions for your in-house team helping to adopt STRAPI and empower your new or existing product.

Our team specializes in STRAPI and a bunch of other technologies. By combining our expertise with all STRAPI capabilities, we can build a high-class solution that will future-proof your business and push it to the next level. 

Ready to start transformation of your product? Then <a href="https://artkai.io/contacts">contact us</a> and let’s start with discussing how STRAPI can empower it.

Mobile

Recent data demonstrates that on average, a person spends 4 hours and 37 minutes on their phone every day. In fact, it’s over 1 day per week, 6 days per month, and nearly 70 days per year. Most importantly, the study by Emarketer shows that 88% of mobile time people spend on their apps. 

As for the global mobile development market, <a href="https://www.statista.com/outlook/amo/app/worldwide">Statista</a> implies that it will reach $756 billion by 2027 with a steady Compound Annual Growth Rate (CAGR) of 8.58%.

Obviously, this news should greatly encourage mobile app developers and businesses planning to invest in mobile app development. Since the app market has expanded, it shows consumer demand for innovative, user-friendly, and feature-packed products. Today, startups, small and mid-sized businesses, as well as enterprises, are investing hugely in mobile app development since their customers need these new products. 

In this post, we will focus on the key benefits for businesses from building mobile apps, the main types of applications to opt in to in 2025, the most prominent market trends, and a step-by-step guide from Artkai’s team on how to build an efficient mobile product. 

What kind of app to build (native, cross-platform, hybrid, PWAs)

There are basically two ways to build mobile apps: native development and cross-platform development. According to this, you can choose between the following types of mobile apps: native apps, cross-platform apps, hybrid apps, and progressive web apps. 

Native mobile applications are developed for Android and iOS operating systems and specific devices. Developers that build native apps use programming languages and frameworks provided by the platform owners. For instance, for an Android-based application, they use Java and Kotline, while for <a href="https://artkai.io/services/ios">iOS apps</a> - Objective C and Swift.

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With native development, we build an app that runs specifically on a particular platform like iOS or Android. This approach gives us full control over the capabilities of the device, resulting in excellent performance and a superior user experience. However, creating the same app for a different platform requires a separate project in a different language and ecosystem, which means two separate projects and two sets of bugs to fix.

Performance: Native mobile applications typically demonstrate better performance than other types because they are running directly on the device and are tailored to their platform. As a result, native apps have faster loading, smoother animations, and more responsive interactions.

Security: Native apps are generally safer than web-based apps because app stores have strong security requirements.

User Experience: Native apps can be more user-friendly because they can access all device features (GPS, camera, microphone) and use push notifications.

Cons of Native development:

Development Time: As native apps are built separately for each platform (iOS development, Android development), it can take longer development time and more costs.

Limited Reach Across Platforms: Built for one specific platform (Android or iOS), the app is not accessible for another.

As for use cases, native apps are usually leveraged for social media platforms, gaming apps, fitness & health products, apps that need offline functionality, and fintech. 

Cross-platform mobile applications, also known as multi-platform apps, are built using a single codebase to run across several operating systems. By reusing the same code for different platforms, companies can reduce development time and costs and potentially lower bugs while targeting a wider audience. Fixing a bug once means it's fixed across multiple platforms. To build cross-platform apps, mobile app developers usually use languages and cross-platform frameworks like React Native and Flutter. 

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Pros of cross-platform development:

Reduced software development time and costs because of a single codebase.

Wider audience reach with simultaneous deployment on iOS, Android, and others.

Consistent UX/UI and easier maintenance across platforms.

Limited access to platform-specific features and APIs compared to the native mobile app development process. However, embedding pieces of native code into a cross-platform app could eliminate this problem. 

Performance may be compromised, especially for complex features.

These days, most companies prefer to create apps using cross-platform development to reduce costs. If you're starting out with your mobile application, we recommend focusing on cross-platform development for better opportunities. Cross-platform apps can be efficiently used for most types of applications, except for very hardware- or platform-specific ones.

Progressive Web Apps (PWAs):

Progressive web applications (PWAs) combine best practices of mobile and web development since they leverage web technologies like HTML, CSS, and JavaScript. Due to this, PWAs can be accessible through both web browsers and app stores.

However, PWA applications usually inherit the limitations of regular web applications, like limited access to the device and mobile platform features, offline operations, etc. 

<a href="https://artkai.io/services/hybrid-app-development">Hybrid apps</a> are web apps with a native app shell that connects to a mobile platform's capabilities through an embedded browser. Hybrid apps can be used offline, run across different platforms (they’re both Android apps and iOS apps), and take advantage of web apps since they are built with HTML, CSS, and JavaScript web technologies.

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Pros of hybrid development:

Faster software development: Hybrid apps don’t require app store approval in case of changes 

Lower development costs because of using a single codebase that can be used for multiple platforms.

Expanded reach because of multi-platform access

Limited access to native features, since hybrid apps may not perfectly replicate the UI of each platform.

Debugging challenges due to the interplay between web and native components.

Dependency on third-party tools like Apache Cordova during the compilation step.

In fact, this approach is quite outdated and does not meet modern requirements in terms of performance and security.

Content-based apps and internal apps for enterprises are the most common examples of hybrid app use cases. 

Benefits of mobile app development for business

Based on our deep expertise in mobile app development process, we can see the following benefits that businesses gain from mobile applications:

Developing a mobile app streamlines and automates lots of business processes, reduces manual work, eliminates paperwork, and improves overall workflow performance. The reason is that mobile app architecture and UX/UI are built specifically to align with your business operations.  

Improved visibility on mobile

Resources that make sense

Fintech Trends to Adopt in 2025 and Beyond

Tech Consulting Services: Benefits for Your Business

Why Accessibility Audit is a Must for Business Products: EU Directive

Artkai Partnered Up With STRAPI to Offer Businesses Even More Benefits

Mobile App Development Guide for Businesses

The Ultimate Guide to Fintech App Development and Modernization in 2025

Top 7 HealthTech Solutions We Built and Modernized for Our Clients

Top 6 PropTech Solutions Built for Our Clients

How to modernize and redesign your healthcare product: Ultimate Guide by Artkai

Ultimate Guide to a UX Audit for Your Digital Product: Artkai’s Best Practices