Based on years of experience in multiple industries and deep understanding of business needs.

Fintech

Do you remember the days when all financial transactions involved filling out unnecessary extra forms and going to the bank? It's great that financial services are now a step up from 10 years ago, and now you only need the Internet and a banking app to conduct most banking transactions. 

The global fintech industry experienced positive revenue growth from 2017 to 2023, reaching an estimated 79.38 billion U.S. dollars in 2023. <a href="https://www.statista.com/outlook/digital-markets">Statista Market Insights</a> projects that this upward trend will continue, with the industry's revenue expected to surpass 141.18 billion U.S. dollars from 2024 to 2028.

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Analytical data confirms that fintech solutions are in high customer demand, especially if they have a high-quality UX design. Nevertheless, it is worth noting that the success of a fintech product lies in three main attributes: rich functionality, security measures, and fintech UX design. 

It is important to note that user expectations are growing dynamically every year. Fintech companies should constantly be aware of the study and implementation of innovative trends to ensure financial technology' high-quality and convenient use. In one of <a href="https://artkai.io/blog/fintech-app-development-and-modernization">our guides</a> on Fintech app development and modernisation in 2025, we reviewed the main market trends, where UX quality was identified as one of the reasons for modernisation. This can be confirmed by the fact that if the existing fintech software needs to be updated, it may need an intuitive interfaces and functions. As a result, it can frustrate customers and lead them to switch to a more advanced competitor.

However, implementing or updating UX design, such as seamless experience payment options, AI-powered personalisation, or integrating advanced features, will increase long-term customer loyalty. Moreover, CX is one of the most critical aspects of product interaction. One of our <a href="https://artkai.io/blog/customer-experience-optimization-in-digital-banking-via-ux">case studies</a> on user experience issues in online banking systems confirms this. Based on one of our case studies, we found that the main pillars of fintech UX should be usability related to contextual information and fast navigation, consistency of functionality and design itself, which should be reinforced by harmonious stylistic homogeneity of online channels, namely colours, fonts and layouts, and the workflow between the user and the product.

The most common UX problems in Fintech apps

For the Fintech industry, a comfortable navigation design is not just an element of the interface but also a strategic component that directly links to customer acquisition. It also results in high user engagement and positive brand perception. The technical element of fintech UX design should be analysed as an investment in CX and overall operational efficiency and competitive advantage. The most common components of navigation problems include:

Complex menu structure - It can be an incomprehensible information hierarchy with many attachments for a user with basic knowledge of personal finance. As a result, it takes longer to complete certain internal operations and further abandonment of basic processes, such as making a deposit or applying for a loan.

Lack of a search function - Users need help finding the service they need when performing essential features because there is no autocomplete or optimised search function. This can irritate and decrease customer interest in the fintech app.

Hidden CTAs - This is especially important for the insurance process and many accounts where fast navigation is a priority for fintech users. When a user is confronted with an excess of buttons leading to CTAs, various images, and markers, it can also cause churn. The key actions in the financial product should be quickly accessible, and only then should the CTAs be well-designed. If CTAs are too hidden or do not exist at all, they can confuse the user and lead to the loss of potential profit and loyal customers. If the application has an unclear hierarchy of actions, it can disrupt the overall process of promoting a fintech product and reduce the business's competitiveness.

The onboarding process is one of the critical stages for fintech companies that is a crucial point of user retention, their degree of engagement and future profitability potential. If the onboarding process is not built efficiently, it can lead to customer churn and operational costs as the number of support requests increases. On the UX design side, this should be a strategic initiative aligned with the company's business goals of scalability and Customer Lifetime Value, as these are relevant to the bottom line. This includes from the first purchase to when the customer stops interacting. 

The main problems are related to the onboarding process:

Lengthy KYC process - This can be an inefficient use of progressive disclosure, which results in too long forms. Due to the need for more transparent and clear progress indicators, there may be a high rate of rejections even during identity verification. It is a staggering fact that <a href="https://www.hooyu.com/h/wp-content/uploads/2020/09/PIF_Whitepaper_Fintech_and_Emoney_Benchmarking_report.pdf">around 27% of customers</a> abandon the process when providing an identity document.

Lack of technical support  - At critical stages, the absence of contextual cues and micro-interactions can lead to product abandonment, which may increase the volume of support requests. Usability testing can identify these issues early, allowing fintech companies to implement timely fixes that enhance the user experience and reduce churn.

Bureaucracy - Many fintech companies continue the tradition of conventional financial institutions by requiring users to provide many documents at the onboarding stage. Customers lose their urgency when they can't skip steps at the first stage due to the large number of required fields instead of returning to them when they have time.

In one of <a href="https://artkai.io/blog/what-is-wrong-with-fintech-onboarding-ux-how-to-fix-it-business-case">our business cases</a>, we investigated the most common ux issues in fintech products of fintech onboarding from the UX side. Our practical experience has resulted in our clients achieving stimulated sales and increased profits.

When creating fintech UX, it is worth considering that fintech users groups are different, from retail banking clients to investors. Therefore, a template-based approach is unsuitable, as it will lead to a loss of engagement by a particular group. Thus, the potential of fintech platforms can only be unlocked with a personalisation process. Several signs may indicate problems with customer personalisation: lack of use of behavioural segmentation and research of pain points and goals. Failure to integrate localisation frameworks and inclusive design principles. As a result, part of the audience may simply disappear. 

Lack of WCAG compliance - This can lead to the exclusion of users with special needs or disabilities. WCAG is based on the core principles of POUR, which include accessibility when available, such as using text alternatives to images or subtitles for videos, and general controllability when navigating without a computer mouse or using a keyboard only. This further includes the clarity of the interface and its navigation and the robustness of assistive technologies such as text magnification software or screen readers.

Similarly, it is worth following the ADA and EAA because these laws aim to ensure access for people with special needs. These laws also extend to financial apps and are adjacent to WCAG as a guarantee of accessibility for those who need it. Compliance with these accessibility standards will ensure the competitiveness of fintech companies that provide users with disabilities with various adaptations when they have problems with vision or hearing impairment and design their financial products to be accessible to everyone.

Customers frequently switch between different devices, such as smartphones, tablets, and laptops and always expect a unified and easily intuitive interface. Suppose there is a mismatch between the functionality of the mobile and web versions. This can be a serious strategic vulnerability, especially when logging in from the web version, which automatically logs you out of the mobile app. The main UX challenges in this matter are several factors:

Functionality gaps - For example, when key functions such as investment monitoring or transaction history are not available on one of the devices.

Visual discrepancy - When the system's UI style is deviated, the user may observe inconsistencies in layouts, fonts, and colours. This can be perceived as a significant distinction that will reduce the degree of trust.

High navigation variability - When there are many different IAs between platforms, it can shift the user's attention and force them to explore them repeatedly. Such cognitive load leads to a decreased customer base and irritation.

This concept is one of the fundamental concepts that refers to the amount of mental effort a user makes to process a flow of information. The primary function of the cognitive load should be to make it easy to use depending on the user's request. The main problems with high cognitive load: 

Inefficient IA - It makes it difficult to understand the differences between different sections of a fintech product. In practice, this looks like this when a user needs to make many clicks to find basic functions such as portfolio analytics or transaction history.

Over-saturation with specialised terms - When specialised terms such as ‘margin calls’, ‘derivative contracts’, or others are used without proper context and explicit indication of what this may result in, the user may be confused. It is important to note that the specifics of these terms should be aligned with the needs of the main target audience, for example, investors or financial experts. That is why inconsistent app terminology is a direct obstacle to organic interaction. To make it widespread, guides or tips should be adapted for different fintech users. The UX should also be intuitive.

Poor Progressive Disclosure - Failure to adhere to this design principle results in too much information and disclosure of all functions, which causes confusion between the request and its implementation. Similarly, you may see a complex interface that looks too crowded with various details, such as promotional offers, analytics, and account details. Also, a negative consequence may be the lack of use of the 'card sorting' method, as it may not be indicated in the interface.

To avoid these problems, you need to deeply understand the fintech sector and the speed of its updates. The <a href="https://artkai.io/industries/fintech-app-development-services">ARTKAI team</a> deals with these issues and more. In particular, our team specialises in the complete cycle of digital product development and improvement. We take responsibility for the process from concept to a workable solution regarding high-quality product design. We also conduct a product validation sprint to test the client's ideas in practice and then create prototypes to test their effectiveness. Ensuring high-quality and original UX design is one of the priorities for our team, as well as unique branding that will make your product stand out.

Impact of quality UX design on customers 

Practical and unique UX design improves the comfort of use and contributes to the growth of interaction with the user engagement. First, it is worth emphasising what a high-quality fintech UX design in a fintech product should include. Basic principles of UX in Fintech:

A well-thought-out information architecture (IA) means quickly searching for necessary functions or personal customer data. This is based on the methods of Decision Trees, heat maps, and user research using sorting maps.

Personalisation is about building interactive adaptations for a specific user. Today, it is possible thanks to AI and ML technologies. Thus, in the practice of a fintech product, it looks like personalised financial forecasts and financial recommendations. The creation of chatbots has become an organic addition to many applications, such as the TD Clari chatbot, which provides users with support for various queries.

Consistency. Visually, this should be achieved with the help of design systems such as Ant Design and Material Design and specific modular approaches such as the Atomic Design methodology, which guarantees specific unified parts for easy scalability.

Security is one of the key aspects of a financial app. In this regard, 2FA and the use of biometric data to guarantee security should be mandatory. Also, one of the most relevant approaches is to filter transactions and display suspicious actions, if any.

Analytics provides a qualitative analysis of the use of the product. It is worth paying attention to constantly updating and using tools such as <a href="https://developers.google.com/analytics">Google Analytics</a> and <a href="https://www.hotjar.com">Hotjar</a>, which will allow you to collect data on user behaviour. Based on the interpretation of the indicators, you can conduct A/B testing and implement changes if necessary. The key metrics to pay attention to when analysing are CRR and NPS to show the percentage of customers who stay for a specific time and to assess customer satisfaction.

One of <a href="https://artkai.io/blog/importance-of-ux-in-private-banking-interview-with-artkai-technical-advisor-janosh-oros">our interviews</a> with Technical Advisor Janos Oros about the importance of UX in private banking confirmed the above aspects. After all, one of the indicators of a fintech product's success is its simplicity and ease of use. However, it is worth analysing the type of audience according to its 'digital maturity', which includes five levels: digital gift, digitally active, digital engagement, digital competitiveness, and digital maturity. These levels are relevant for business analysts.

How to create high-quality UX for fintech products: Artkai Cases

The ARTKAI team has been working with ProCredit Group for over five years, providing fintech UX design and development services to its branches worldwide. However, one of our recent goals was to redesign and create an even more responsive design for <a href="https://artkai.io/blog/how-artkai-created-a-new-internet-banking-experience-for-procredit-bank-georgia">ProCredit Georgia's</a> online banking interface, which was scheduled to be rolled out across 13 countries on online platforms.

Our cooperation with the client focused on achieving specific goals, particularly remote access to services, which will enable the digitalisation process and others based on a jointly built strategy. To achieve this, we sought to improve the overall interaction process, and for this purpose, we created a standalone <a href="https://artkai.io/works/procredit">banking app</a> that integrated all existing online banking functions.

At the beginning of the work, we conducted an in-depth user research of the target audience, among which we identified two main groups: business entities and individuals. Thanks to the qualitative segmentation, we successfully adjusted the app's functionality and design to meet the user needs of each group. Along the way, we also identified several critical ux issues in fintech products, such as complicated navigation and underdeveloped interface elements that were difficult to notice intuitive interfaces. 

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Another problem was the long and complicated login process, which resulted in losing a certain percentage of users. Our team solved this problem and optimised the login process by introducing faster authentication methods and adding navigation elements. Another challenge was the fragmented interaction between the web version and the mobile app. However, we managed to overcome this with consistent design elements and functional consistency. 

In addition, we focused on optimising performance, creating improved responsiveness, and reducing overall load times. We could digitise 99% of the available banking services and provide many functions online, eliminating the need for physical visits to bank branches. As a result, it has yielded positive user feedback based on successful user engagement. 

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The ARTKAI team solved existing problems thanks to practical approaches and laid a solid foundation for a consistently convenient banking experience. This resulted in a strong, fintech product for our client.

Developing and redesigning the Intelligent Payment Ecosystem for <a href="https://artkai.io/works/dna-payments-an-intelligent-payment-ecosystem">DNA Payments</a> allowed merchants to manage their online payments easily. DNA Payments Group is one of the largest independent, fully vertically integrated omni-channel payment companies in the UK and EU. ARTKAI's collaboration with DNA Payments aimed to transform the existing portal and fundamentally redesign it.

We were involved in developing a booking platform with additional tools to support operational and marketing functions. Our first step was to conduct a UX audit of the existing product, using qualitative analysis to identify key issues. The process included user journey mapping, performance evaluation, and testing sessions with real users. As a result, it gave us an understanding of the key issues in the adoption process. For example, new users found the registration process to be quite complicated and time-consuming, with a large number of required fields and not enough prompts. 

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The situation was similar to the navigation process, which was not intuitive, had an inorganic structure, and had inconsistent design elements on the pages, which created internal difficulties in use. To solve these problems, we simplified the onboarding process by reducing unnecessary items and introducing a system of contextual tips. 

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We also provided a clear progress indicator for the user and restructured the navigation system by grouping logically interconnected elements. One of the most significant improvements was the creation of easy access to the user experience and the implementation of a fast booking process. 

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During the UX audit, we found that it was quite difficult for users to understand the platform's value aspects due to unclear messages and a wide range of information. To solve this issue, we created a dashboard with a practical interface. The introduction of new improvements not only improved the user experience but also increased engagement and contributed to the achievement of fintech products. 

As a result, we created a unique user interface design, stepper authorisation, role clarification to eliminate ambiguity, a deferred registration option, and an online support chat. We understand the importance of digital product auditing, as it helps businesses see ways to improve their product and build a strategy to achieve their goals. It is worth emphasising that a UX audit helps to solve usability problems, ensures smooth user interaction with the product, and helps to modernise an outdated product. Our team's experience auditing over 50 products has become a solid foundation that allowed us to create successful fintech products for our clients. 

The specificity of a UX audit is a professional assessment of usability from the practical side. It is also one of the primary first steps for improvement and further detailed research by experts to understand the dynamics. Our <a href="https://artkai.io/blog/best-practices-of-ux-audit">UX Audit guide</a> shows how it works in accurate and effective practices.

Real successful cases and statistics confirm the importance of investing in UX audit. First, you should start with a UX audit, which is the first step towards improving your financial product. With this, the ARTKAI team will be able to conduct a comprehensive analysis of user behaviour and identify critical usability issues, so with <a href="https://artkai.io/services/user-experience-audit-service">our audit services</a>, you will get a roadmap and start your successful redesign story. If you have any questions about our services or have an interesting suggestion, please get in <a href="https://artkai.io/contacts">touch with us</a>.

Development

Unlocking your product's true potential can sometimes be quite tricky and can be influenced by a number of factors, such as a lack of a systematic approach, clear goals for specific time periods, and a shortage of the necessary personnel. In this article, we will define the key features of choosing the right technical partner for fintech modernization.

Fintech companies are developing very fast, outdated approaches or programmes can become obstacles to high performance and the overall positive dynamics of the entire business. In such cases, modernisation continues to gain relevance. This is especially true regarding fintech software development, redesign, combining several products into one, or integrating innovative solutions.

How can you keep up with these constant digital changes?

The answer is quite simple. Set up a system to follow, but accept that approaches will change constantly. You must trust a team of experts in certain areas to avoid burnout and deal with other equally essential business processes. In one of <a href="https://artkai.io/blog/a-roadmap-to-a-perfect-fintech-product">our recent studies</a> about the Perfect FinTech Product in 2024, we identified problems in fintech products that can put them at risk. We determined what can and should be done to ensure the product is high quality.

According to one of the <a href="https://www2.deloitte.com/content/dam/Deloitte/fr/Documents/services-financiers/inside-magazine-emea-technology.pdf">Deloitte reports</a> that confirmed our thoughts, there are four key factors that can contribute to the success of any fintech company, and these are quite obvious.

Keys to success in Fintech

Talent is when a product or service is relevant to many people, either in a B2C or B2B scheme. Talent is being able to attract and retain customers with what you can offer them.

Policy and regulation —It is important to navigate legal issues correctly so that the business is clear and transparent in regulatory matters, including intellectual property and data privacy and security.

Demand —This is where a detailed analysis of your target market comes into play. This process can become more complex when it comes to promoting a completely innovative solution and new product. However, you must introduce yourself organically to this market when there is a well-established industry.

Capital —It is important to focus on the company's capabilities or attract investors if necessary, as well as to establish bilateral relations for the future.

ARTKAI's team specialises in providing fintech services.  As a result, our clients have significantly improved their metrics and, in cooperation with us, introduced new and particularly relevant products to the modern market. We have collected the <a href="https://artkai.io/blog/our-fintech-case-studies">top 10 of our projects</a> and presented them in a blog with a detailed overview of our approaches. We focus on delivering transformational solutions adapted to new market trends and the needs of our customers. Therefore, it is evident that we prioritise the quality of the final product and harmonious work throughout the project.

What should you look for when choosing a technical partner?

One of the key points to consider when choosing a fintech software development partner is that it consists of a detailed analysis of the provider of certain services and their experience, especially the experience in the client's niche. Key skills a partner company can provide its client come into play. First, it is an intense experience in SDLC software development cycles. Each point of this cycle is involved in the formation of in-depth knowledge of the specifics of the fintech industry, and it follows that this is not an advantage but a necessity for the right choice, which should include:

Compliance with PCI DSS, GDPR or PSD2 standards will ensure optimisation of transaction-related processes.

Optimisation of functional requirements, which will be provided by domain expertise, considering possible technical limitations, if any, and business goals. As a result, it will improve the SRS and its relevance to fundamental user requirements. 

Similarly, the Fintech team you choose to work with should consider key elements such as the ability to implement multi-factor authentication, KYC and AML. It's also essential to understand and analyse the regulatory constraints of each region, which is also crucial from a legal perspective. 

It is worth paying attention to automated CI/CD testing practices, which will focus on regression analysis. This will allow you to deploy new features quickly and without compromising system stability. 

A quality team with domain support should present its approaches to deployment and support. One of the most commonly used is DevSecOps, which integrates security as a core part of the development and operation process. That is, security issues are taken into account during each stage of development, not at the end, as they were before. 

Faster time-to-market— your service provider team will guarantee this approach to this process, which will ensure your competitiveness. 

Therefore, when it comes to your needs, we advise you to find out in detail from the outsourcing company what its experience and cases of working with similar products are. Because modernisation processes require a deep understanding and analysis. You need to look for examples of their work with similar products to yours because only in this case is it possible to achieve a high-end result for your product. High diligence will guarantee a reliable team that will understand all aspects of your business and help you decide on the right strategy when you need this expertise. At the same time, experienced team members can develop and modernise innovative solutions to your ideas and existing systems. 

Flexibility in processes

Your fintech partner should be flexible in various business processes because the fintech industry constantly evolves, so there is no place for outdated approaches. To do this, it is crucial to understand how quickly they can adapt to your client's needs at the first meetings with the company. Moreover, modernising an application involves such a speed of execution that it sometimes requires setting up an immediate modernisation strategy. Therefore, when looking for a team, you need to pay attention to their potential speed and flexibility in terms of software development and design.

When the selected team has flexibility, it will be an opportunity that will help your business stay ahead of the competition in a dynamic market. Choose a partner who actively uses Agile methods for seamless integration, continuous feedback and iterative development. This will adapt your product to the market's real needs, avoid significant delays, and meet your expectations. 

Let's take a closer look at the key points that flexibility in processes should entail

Integration of reliable frameworks, such as Kanban and Scrum. This practice will ensure the continuous delivery of CD and a relatively fast adaptation to project changes.

Speed ​​​​of operational processes. It involves integrating DevOps, which will increase the level of cooperation between exploitation and development teams. As a result, we will have a stable CI/CD pipeline and high-quality function deployments.

Prioritization dynamics. It is the use of basic Agile approaches that will guarantee quick reallocation of resources, adjustment of the workflow or regulatory changes.

To qualitatively assess a future technical partner for a Fintech application, you need to pay attention to their onboarding processes, which includes how quickly they can form a team for your request. Also, the adaptability of tools for internal project management and collaboration can be Confluence, JIRA, Slack or all together since each.

Technical analysis and expertise refer to a dedicated team of experienced professionals who can provide engineering due diligence and improve business capabilities through advanced fintech software development. In addition, the evaluation and scalability of operations, workflow models, existing infrastructure and technology stacks are essential. 

High-quality technical expertise today is about considering engineering approaches and operational, technological and specific regulatory requirements of FinTech. Your team should have experience working on similar projects and technologies that may be needed. For this, there are relevant platforms such as <a href="https://www.goodfirms.co">GoodFirms</a> and <a href="https://clutch.co">Clutch</a>, where you can see the expertise of the selected company, read reviews, view the portfolio or book a short consultation with a technical expert.

Similarly, highly qualified technical expertise should include engineering analysis and in-depth infrastructure audit, conduct an NFR assessment to assess reliability, system security, and scalability, and, in particular, use EDA for processing large amounts of data in real time. However, it is important to focus on the client's request since the importance of a high degree of adaptation to your business depends on this.

Previous customer experience

This parameter should be taken into account at the introductory stages of conversations with the right fintech service provider. This will help you make the final decision before starting cooperation. You can quickly get acquainted with the company's existing portfolio and contact previous clients to analyse their cooperation experience and the general approaches used without violating the NDA. This way, you can see successes or failures, prioritise your needs, reliable financial technology solutions and set specific expectations.

When researching customer experience, it is worth paying attention to important aspects such as the diversity and modernity of the service provider's technology stack. The company has special knowledge of API, cloud development, and microservice architecture. This can manifest in the ability to integrate with your existing ecosystems, which is especially important for financial platforms. The next point is key performance indicators—this information can be obtained from previous customers on general indicators such as time-to-market and regulatory compliance.

Transparency of the workflow and communication

It is widely believed that modernisation's success lies in the work process. Therefore, ensuring that your future service provider is clear about their position and keeps you informed about the optimisation process is vital. The success of this factor lies in the transparency of actions and positions, realistic assessment, and communication between both sides. A shared business vision can ensure that every new step on the technology side is aligned with the fostering innovation goals and establishes a quality model of cooperation between the provider and the client. Therefore, involvement and interest should come from both sides, ensuring that many essential processes and financial technology solutions are understood. 

Let's consider the elements that will be key to workflow transparency:

Communication protocols, which can include systematic synchronizations.

Clear reporting so that the client is informed about the status of tasks. An experienced project manager can facilitate clear coordination between both parties.

Work tools for video conferencing, written communication, and task tracking, such as Google Meet, Jira, Trello, Microsoft Teams, and others, are available for organic analysis of important processes.

Alignment of technology and business goals. This can include joint development of a roadmap, building iterative feedback loops, and parties' involvement.

A quality modernisation process should include constant software updates, including full or partial upgrades depending on the demand for libraries, frameworks, databases, and front- and back-end technologies. This is crucial to optimising many operations, including cloud computing, Artificial Intelligence, and more. A fintech software development partner team will be interested in long-term cooperation and adapting new technologies to your existing systems of business. 

The adaptability of systems has a substantial impact on operational efficiency. It can respond quickly to market opportunities, with adherence to key parts such as the constant evolution of the technology stack, optimization of cloud solutions, integration of AI and machine learning, and regular technical audits to identify outdated components and provide updated recommendations for scalable upgrades. Partnering with a company that assesses these needs and can operate effectively in a constantly changing environment can quickly achieve your strategic goals.

The possibility of data leakage and cyber threats is a common problem for many companies today. Therefore, the technical team that provides software development services must implement and guarantee reliable security measures to protect against possible breaches. 

Among the central systems that need to be secured against potential threats are updating security protocols, such as using the latest encryption standards, access control, which involves the implementation of multi-level authentication, and constant testing to identify weaknesses. The necessary measures for this are implementing end-to-end encryption with the active use of new algorithms, key management with the support of hardware security modules, and multi-factor authentication. This practice will provide a solid foundation for business development and a high-quality approach of your technical partner to your requests.

Modernisation of a fintech application should include cost optimisation. Therefore, the right partner will provide sufficiently transparent pricing models and flexibility in cooperation options, considering the project's complexity and overall value. 

Depending on the individual request of each business, there are two popular pricing models, one with a fixed price and the other with a time & material model. Fixed price is relevant for projects with apparent requirements, where the deliverables and scope of the project are clearly defined from the start of the engagement. 

The time & material model focuses on applications that may change over time due to various factors. This is one of the most relevant options for dynamic projects and Financial institutions. It is worth noting that fintech applications are dynamic projects, so this model is one of the most relevant in terms of modernization. 

The Time & Material model is the best choice if you want to get the iterative nature of the additions and dynamism. This model has more advantages, such as adaptability to new requirements when FinTech applications face scope creep. Also, this model guarantees a profound vision of resource allocation and gives an essential orientation to the value of the project, which is very rare for FinTech. Thus, it is a profitable strategy and a tool for developing your business to organically combine innovation, compliance requirements, and the rapid development of the financial and technical sectors. As a result, this type of cooperation with an advanced partner allows you to achieve the desired indicators. 

Modernisation of a fintech application is necessary for any progressive company that wants to be competitive and provide its customers with high-speed service. It follows that the issues of innovation, adaptability, security, and flexibility become among the most critical factors in ensuring a high market position and customer demand. If your company needs to be up-to-date and highly modernised, we recommend choosing an experienced partner who adapts to your needs and the rapid changes in the fintech niche. 

The ARTKAI team helps businesses develop and modernise cutting-edge financial technology solutions tailored to their needs and requirements. <a href="https://artkai.io/blog/fintech-app-development-and-modernization">Our guide</a> has prepared a detailed overview of Fintech product modernisation in 2025, focusing on the main reasons for modernisation existing infrastructure investment issues in this niche, and market trends. Working on these critical areas has given us a strong background when working with clients and a forward-looking vision for our new collaborations.

Our team is ready to help you make the most of your business potential and opportunities with a guarantee of reliability, seamless integration, a customer-centric approach, and flexible processes focusing on the most modern business practices. We can <a href="https://artkai.io/industries/fintech-app-development-services">discuss your idea</a> and start modernising your app immediately to help you successfully promote your business. <a href="https://artkai.io/contacts">Contact us</a> if you have any questions, and we can discuss the improvement of your digital product in detail.

Trends

Traditional financial institutions are becoming a thing of the past every year. Over the past 5 years, there has been a trend towards the dynamic development of many niches, including Fintech, MedTech, edtech and many others. The finance industry is especially Fintech solutions popular as a driver that will provide payment processing, Peer Peer (P2P) lending, customer interaction experience and cybersecurity at all stages of cooperation in B2B or B2C relationships. 

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Today, the Fintech landscape is one of the largest investment niches. At the current rate of development, according to <a href="https://www.techmagic.co/blog/fintech-trends">TechMagic</a>, its market will be valued at $698.48 billion by 2030. These fintech opportunities will provide a significant economic boost that will give modern businesses a competitive edge over other niches.

One of the top fintech trends, Mickael Paris, Marketing Director at <a href="https://www.fintechscotland.com/">FinTech Scotland</a> and one of its co-founders, said in an interview: 'Open Banking is transforming the financial services industry by providing customers and businesses with innovative ways to manage money, access credit, and transact.' There are emerging trends, undoubtedly a process that is already yielding results. Certain attitudes are needed for these results to be beneficial, as in one of our <a href="https://artkai.io/blog/a-roadmap-to-a-perfect-fintech-product">Roadmaps</a> - capital, demand, talent and the political settlement of all this. We have a successful product with solid components that will provide positive feedback, expected performance and customer loyalty.

So, what trends are worth paying attention to in 2025

Mobile banking is changing quite rapidly, and it is now essential for the customer to gain a successful user experience. Trends in banking services include hyper-personalization, super-apps, AI-powered services, gamification, real-time services, banking as a service, digital-only banks, and cybersecurity. Now, let's look at each aspect of this process in order.

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Hyper-personalization is a real-time adaptation for individual customers, which is a significant advantage.

A single mobile platform called super apps integrates several services, guaranteeing the automation of routine processes for convenience.

Gamification is an essential element that contributes to customer interactions and promotes positive financial habits.

Real-time services enable instant transactions and constant updates.

Cybersecurity is essential for a holistic and harmonious mobile banking experience. Therefore, protecting confidential data is a top priority.

Banking as a Service (BaaS) allows non-banks to provide bank accounts and financial services while retaining the technology of traditional banks. However, APIs facilitate new modernizations of e-commerce platforms. This involves direct connection to bank accounts in real-time, which is a high degree of customer customization.

Machine learning has apparent advantages, such as reduced operational costs and round-the-clock support. For example, the use of a chatbot in mobile banking.

Blockchain technology has changed fintech opportunities to many procedures that used to take a lot of time, such as sending money abroad. Nowadays, this is changed by a 'distributed database' documented in a unique block connected to previous network blocks, and everyone has access to it. However, each such transaction requires verification to complete because the data is encrypted. By 2030, the global blockchain market is expected to grow 143 times, with a total value of $1.5 trillion.

The growing field of artificial intelligence in fintech companies is expected to reach high results by 2026 and <a href="https://www.mordorintelligence.com/industry-reports/ai-in-fintech-market">be valued</a> at up to $27 billion. It is worth noting that over 90% of modern Fintech companies already integrate machine learning into their services. The primary requests that can be used include cognitive automation, data analysis, quality control, customer data management, and new management strategies. Chatbots or digital assistants can contact clients directly, and predictive analytics on the investment side can be used.

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For example, UBS Group, one of the world's most famous financial holdings, leverages AI for banking assistants in cooperation with a partner company. This means a premium service for VIP clients to receive investment advice and predict possible expenses. This is just one of many successful cases. In addition to chatbots, Robo-advisors are gaining popularity, as they can adapt to the changing environment faster than human advisors, present investors with the best investment alternatives to achieve their goals, and analyze vast amounts of data based on AI data analysis.

In the Fintech industry, smart contracts are used to automate business processes without the involvement of a third party, such as a bank. As a result, it amounts to a secure legal transaction without the participation of a third party. In the future, smart contracts are expected to include the possibility of obtaining a loan, which can become a reality in just a few minutes. The point and advantage is that there is a high degree of security. Because records in smart contracts are almost impossible to hack because they are encrypted in blocks, and since such agreements are automatic and self-executing, they can be suitable for P2P, B2B, and B2C transactions. 

The banking industry sees great potential in such contracts, as they can be used to use digitized cars on the network as collateral for the Fintech landscape.

Embedded Finance is the seamless integration of financial products and services into non-financial applications or platforms. This will make functionality an integral part of the modern customer experience. This includes one-click payment applications, introducing branded cheque accounts and debit cards, and interest-free loans during online checkout. 

For example, embedded finance is a partnership. Embedded Finance, can create APIs to integrate banking services, such as bank accounts, on platforms and within applications. As a result, embedded Finance can offer fintech opportunities which help you to:

Restart of the financial client-user relationship

6. Decentralized finance (DeFi)

DeFi represents a significant shift towards an open, inclusive, transparent finance industry. This system is built on blockchain, especially on Ethereum. It provides improved opportunities for trading, investing, borrowing and lending. 

This is possible on unique platforms, mainly crypto exchanges. Such platforms offer open access only to those with an Internet connection and a cryptocurrency wallet. Transactions are recorded on the blockchain for audibility and transparency, which allows you to verify the movement of funds and the execution of smart contracts. 

7. Biometric authentication

Nowadays, the use of ordinary character passwords is no longer relevant. Especially when it comes to access to Finance. According to a study by the <a href="https://idtechwire.com/survey-finds-customers-frustrated-passwords-open-biometrics-7102106/">Business Performance Innovation Network</a>, 81% of customers are looking for firms that will allow them to quickly verify their identity through authentication rather than a bunch of passwords. The firms that use this level of security have already improved their level of security, particularly in financial services.

Bank accounts are a priority for most consumers, so the biometrics market is expected to grow. Compliance with biometric authentication directly relates to secure data storage and processing and countering cyberattacks. It's hard to disagree with experts that unique fingerprints and voices are difficult, if possible, to fake, so they are much more secure than passwords.

Fintech companies, such as the British company <a href="https://idcheck.tech/">IDcheck</a>, provide biometric verification. They use facial recognition technology and motion analysis to verify identity. Biometric screening is also used for document verification, ID, and KYC.

It mainly focuses on the exchange of financial information. Account holders can securely share their data with many other financial institutions, and third-party service providers can exchange data with customers thanks to available APIs. Lending and other services and expense tracking and budgeting are becoming available through open banking perspectives. 

However, according to <a href="https://www.mckinsey.com/industries/financial-services/our-insights/global-banking-annual-review">McKinsey</a>, only 10% of the plans have been implemented, although there are prospects. The long process can be explained by the user's slow response.

9. Customer experience and the growing popularity of super apps

The concept of super apps has revolutionized the way users interact with digital services by integrating various functionalities into a single, coherent platform. Super apps in the fintech market are characterized by their ability to provide a wide range of services within a single application, providing an ecosystem that satisfies multiple consumer needs. In financial terms, super-apps mean various banking services, such as banking, payments, investments, insurance, etc., in one convenient place. In other words, it is a digital ecosystem with a wide range of functions and services tailored to most users' needs. These apps are designed to make it easier for users to manage their finances and use additional services on the go, so user experience and seamless flow are essential.

For example, one of <a href="https://artkai.io/blog/mobile-apps-trends">ARTKAI's case studies</a> was the creation of the <a href="https://artkai.io/works/proply">Prop.ly mobile app,</a> which we described in detail in our mobile development trends article, which solved the problems of the Singaporean property market. The app completely changes the way property owners used to choose their agents. The app connects property owners with numerous real estate firms, empowering clients to make informed decisions and secure the best possible deal. As a result, our development provides clients with exciting offers, helpful information, quality and control of commission rates. Thus, a significant problem was solved best for our client.

The value of BNPL services lies in their type of short-term financing that allows you to pay for services or goods. The use of BNPL can increase and enhance a company's customer rating, drive sales, and ensure a high degree of customer loyalty among many competitors. Thanks to this, many businesses can guarantee themselves an expanded customer base. Moreover, in most cases, the customer will complete their purchase and return to the same industry as they have fully satisfied their needs. In the case of companies, it is worth carefully studying and selecting profitable BNPL options that will meet business goals. 

Based on our experience of developing for the fintech industry, which is described in more detail in our <a href="https://artkai.io/blog/our-fintech-case-studies">case study</a>, we have managed to create many profitable solutions for clients, ranging from online banking applications to investment platforms, which has led to a significant optimization of internal processes of customer loyalty. This created organic interaction with the decentralized economy, new B2C and B2B positions, UX problem-solving, and more. In particular, one of the projects that challenged the ARTKAI team was to create a mobile version of the <a href="https://artkai.io/works/dna-payments-an-intelligent-payment-ecosystem">DNA Payments</a> platform and redesign the current one for a seamless user experience on computers and mobile devices. It paid off, and the company became the 4th largest payment provider in the UK.  It's important to realize that every business has needs and requires individual analysis and approach.

Therefore, it is natural that what has become successful in one niche may fail with the same approach in another. Thus, this poses challenges for many professionals, and to be successful, more is needed to imitate others; it is more important to build your particular strategy with unique and new approaches but pay attention to trends and what the client will demand. The latest fintech technologies cover a diverse range of innovations. Embedded Finance is at the forefront, enabling non-financial businesses to offer banking services seamlessly. Banking as a Service (BaaS) transforms how emerging markets deliver financial services by fostering collaboration and innovation. Sustainable fintech practices incorporate environmental considerations into economic decisions. Artificial intelligence (AI) and generative AI drive personalized customer experiences and improve fraud detection. Innovations such as Buy Now, Pay Later and alternative lending models enable flexible and accessible financial services that reflect the dynamic nature of the evolving fintech landscape in 2024. 

Developing Fintech Solutions with ARTKAI

To this end, the ARTKAI team has created a <a href="https://artkai.io/blog/fintech-app-development-and-modernization">unique guide</a> for modernizing and developing Fintech applications in 2025. Our approach was based on in-depth business analysis, a clear understanding of the client's market requirements, and successful strategic planning. We combined our experience in business process optimization and technical audit to ensure long-term success. Our primary strategy is encapsulation, which integrates new functionality without disrupting the current system. Migration is the re-deployment to a new infrastructure, which can be cloud, physical or virtual, and refactoring to optimize the application's internal code.  Following these and many other strategies helps enterprises prepare their fintech applications to meet market needs and integrate advanced technologies.

Implementing these trends will allow businesses to keep up with the times and hope for positive results. After all, a clear strategy and specific actions with an individual approach to each aspect will be the key to a unique business that will find its relevant audience and users. Moreover, with high-quality expert support, many fintech businesses can go one step further in providing many services and resources. 

<a href="https://artkai.io/contacts">Contact us</a> if your product requires modernisation, new features to meet your market requirements, or scaling that will deliver results. Our team is ready to investigate all the advantages and disadvantages of your current product or <a href="https://artkai.io/industries/fintech-app-development-services">new ideas</a>, propose a strategy and modernization, and finally design it to meet your client's needs.

We are increasing brand reputation through modern design approaches and high-quality functionality.

The result is high financial process efficiency, improved competitiveness of your platform or product, and a new audience. 

Consulting

In today's business, IT technology consulting is becoming a necessity for companies that have their product but need to learn how to bring it to a new level of productivity. It is a valuable option for businesses from various industries looking to improve efficiency, adopt new technologies, and stay competitive. It brings many benefits and helps opt for the right modernization strategy, mitigate possible risks, collect data-driven insights, and prepare for the upcoming development phase.  

At Artkai, we have worked with diverse business industries for almost 10 years, starting with fintech and proptech, and ending with E-commerce and Web3. Based on our vast experience and more than 100 delivered projects, we can provide our clients with consulting on whatever product they have. Our team is experts in IT consulting and project modernization. Our technology consulting company can advise you on how to improve it to meet your particular business goals. 

In this post, we have prepared a short guide that explains how technical consulting can improve your product, unlock its potential, and bring tangible business results.

The most beneficial IT consulting services for businesses 

Our IT consulting company assists businesses in implementing the right tech-driven approach that boosts productivity, conversion rate, and user engagement, helping achieve significant growth. Here are the most prominent consulting services we can help you with: 

CaaS is needed when you want to assess and validate your business decisions by having a senior tech manager with broad experience on your side or present your tech team to potential investors. In this case, CTO as a service will help you obtain a meticulous, strategic vision from a C-level expert. 

As we already mentioned above, Artkai’s core tech team has over 8 years of expertise in the IT industry, solid experience in web development (PHP, Node.js, Java, JavaScript, and Web3), mobile development (iOS, Android, hybrid), and extensive experience in architecture design for web, desktop, and mobile applications, as well as business management experience or other IT consulting services. 

Simply put, you can benefit from our CaaS service and validate all your technology, vision, and strategy decisions with our CTO expert with extensive expertise in your industry, infrastructure, and architecture design for web, desktop, and mobile applications. 

This service implies assessing the quality of your code, which results in a series of efficiency improvements for your product. Code assessment defines your code’s maintainability and how it aligns with your business goals. From our experience, such service leads to improving the operation of your business and, as a result, the speed and quality of your growth.

Artkai’s software development team can assess the code quality of your business solution and make its performance more efficient. During this, we can help you discover all hidden code issues and bottlenecks influencing your product stability, maintainability, and speed. 

Digital transformation is not only a buzzword in the technical world but also your chance to accelerate your business growth and elevate the customer experience. If you delegate digital transformation strategy to our team, we can help you with an in-depth analysis, product audit, and integration of cutting-edge technologies across your business solutions. 

As a result, with our consulting services, your business will go through digital transformation smoothly, capitalize on new technologies, and create a digital strategy that goes along with your business goals.

Tech Architecture consulting

This service ensures that the application and infrastructure architecture adequately meet all relevant requirements and sufficiently relieve identified security threats. Our team can review the architecture of your product for baseline mitigations for typical risks, identify the application and infrastructure architecture components, and analyze the architecture for known threats. As a result, our software architects and engineers help companies design a resilient architecture with growth, performance, and seamless integrations across systems in mind. 

Artkai’s experts in tech advisory services feed the architecture review results into the company architecture, organization design principles and patterns, security practices, and reference architectures. With tech architecture consulting, you can optimize the architecture of your digital solution and meet your business needs. 

Apart from creating UI/UX design from scratch, we also provide our clients with consultations for refining their current design solutions and carry out design audits to make sure their product satisfies the demands of contemporary users. With Artkai’s tech advisory services, you can elevate the UI/UX design and functionality of your solution. We assist businesses in the analysis of user behavior, detect critical usability issues, provide a roadmap, and perform seamless product redesign and modernization to boost CRO, user engagement, and loyalty. 

Several benefits from our IT consulting services will help you perform <a href="https://artkai.io/blog/best-practices-of-ux-audit">an in-depth audit</a> of your digital product, detect all tech-related issues and areas of improvement, and modernize your product to meet users' needs, market trends, and industry-specific requirements.

Our technology advisory services follow a structured approach to address clients' IT challenges efficiently. They begin by strategizing and planning, helping clients turn their strategies into actionable plans. Then, they assess the issues by understanding the pain points and analyzing business goals, strengths, and weaknesses. Additionally, IT consulting services assist in governance, risk, and compliance (GRC), ensuring that enterprises identify and manage risks effectively across various operational areas, compliance standards, and technology utilization.

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Our IT consulting agency starts with an in-depth analysis of your product. We perform an audit to discover product flaws and areas of improvement, how users interact with the product, how your team uses it as well, what features, automation tools and technologies are missing, and how scalable the product's architecture is. We will help you examine your current software solution to find possible issues with workflows and automation.

Based on the results of the audit, our experts create the right product modernization strategy. Our tech consultants create a roadmap and strategy that will assist your company in utilizing cutting-edge technology and cleaning up your software infrastructure. Then, KPIs for software and employees are established. Within our strategy, we provide a list of suggested changes, security measures and technologies, select a modernization approach, and prepare a project roadmap. Also, we prioritize new features and updates, keeping in mind project specifics and business goals. 

Our technology consulting agency collaborates with your in-house team to dive deep into the specifics of your business solution. We carefully analyze the workflow and <a href="https://artkai.io/blog/roadmap-to-solving-product-development-problems">identify core problems</a>, usability, and scalability issues to allocate resources, set proper KPIs, and prepare for the redesign. All hindering factors will subsequently be removed by our software developers.

Once we finish all the preparations, we will start modernizing your product iteratively. Our UI/UX experts prepare a prototype with the new design; software engineers and DevOps work on architecture, infrastructure, and code; QA engineers perform testing, and the PM makes sure that everything is delivered on time. Also, our software engineers and IT consulting advisors make recommendations for future enhancements once the first aims have been met and help with their implementation further if needed.

To start cooperation with our IT consulting company is easy and clear. You can reach out to us by filling out the contact form, writing us an email, or calling, and we will initiate the first quick consultation. During this consultation, we briefly discuss your product, what issues you struggle with, and what goals you strive to achieve. Then our experts go through the steps of information technology consulting we mentioned above and start auditing your product to provide you with all necessary insights and further detailed action plans.  

Why choose us as your IT consulting partner

First, let’s delve into the main reasons why businesses may need technology consulting services. Basically, you need to hire IT consultants in the following situations:

Your project is sophisticated, with vague requirements

You want to launch a startup project but lack tech expertise

There is a need to conduct a complex migration

You plan to integrate new software with existing solutions

There is a necessity for software upgrade

You need assistance with custom software development

Here are the most important benefits businesses can receive from collaboration with the IT technology consulting agency.

First, hiring IT technical consultants from a trusted software provider can lead to lower risks, better resource allocation, and process optimization.

Information technology advisory services foster business digitalization. Businesses can boost successful digital changes to accelerate digital business transformation for improving operational performance, customer experience, and business cost-efficiency.

Improvement of the IT strategy. With information technology consulting, you can get an effective IT strategic roadmap that would combine a diversified IT landscape, enable you to reinforce existing business processes, and drive new business initiatives.

Driving digital transformation. As a result, businesses can streamline business growth and create stunning customer experiences by establishing a digital transformation strategy and implementing digital technology across the company.

Software modernization and bringing new interfaces to life by <a href="https://artkai.io/blog/legacy-app-modernization-guide">updating legacy software</a> using cutting-edge technology, adding new features, and optimizing the code that aligns with your business goals and needs.

Choosing Artkai as your IT consulting agency means having the unique possibility of a partnership based on exceptional expertise and dedication. Our track record with products from various industries speaks louder than words, since we deliver exceptional service and groundbreaking solutions to businesses of any size, from startups to global enterprises.

The key benefit of our technology consulting agency is in our team. With years of hands-on experience, our tech consultants know for sure what solutions will truly resonate with your business objectives.

Our information technology advisory services range widely from enterprise software development to niche financial software development solutions. That’s why you can make sure your technical needs will be served with a comprehensive and consistent approach.

By partnering with Artkai’s team, businesses are not just collaborating with a tech service provider. They would rather work with a partner who is as focused on their success as they are.

Success stories: Transforming products with our IT consulting

Resources that make sense

Why Fintech Products Are Losing Their Clients Due to Bad UX

How to Select the Right Tech Partner for Fintech App Modernization

Fintech Trends to Adopt in 2025 and Beyond

Tech Consulting Services: Benefits for Your Business

Why Accessibility Audit is a Must for Business Products: EU Directive

Artkai Partnered Up With STRAPI to Offer Businesses Even More Benefits

Mobile App Development Guide for Businesses

The Ultimate Guide to Fintech App Development and Modernization in 2025

Top 7 HealthTech Solutions We Built and Modernized for Our Clients

Top 6 PropTech Solutions Built for Our Clients