Building an Investment Platform for Real Estate
Investments solution with a focus on Customer Experience and Usability.
OVERVIEW
About the business
iFunded is a startup from Germany that focuses on real estate investments. Their goal was to build an online investment marketplace for Private & institutional Investors to make real estate investing accessible, simple, transparent, and affordable.
Investors can invest and participate in the development of selected real estate projects and generate high returns. Real Estate Developers get access to an alternative financing opportunity and increase public awareness in the early phase of their project to profit from the marketing effect.
iFunded cooperates with national and international building contractors and project developers to provide information on various real estate projects on the platform. Investors can get support in selecting the right real estate project, choosing an investment strategy, and getting continuous information on current investments and market reports.
OVERVIEW
Project tasks
- Build a web-based investing platform from scratch that combines the successful concept of crowd financing with technology, attractive investment opportunities, and a clean Customer Experience.
- Design a new Brand Identity for iFunded and create a new marketing website
Our Client wanted to open the world of real-estate crowdfunding to Germany and make usability one of the brands selling points.
A similar crowdfunding platform hasn’t existed yet. The biggest challenge of iFunded was introducing a new digital product to the underdeveloped and strictly regulated German market.
OVERVIEW
Project team
Team: Art Director, 2 UI/UX designers, 2 Front-end engineers, 2 Back-end engineers, Solutions Architect, DevOps, QA Engineer, Project manager, Business analyst.
3.5
months for launching an MVP
and marketing website
7
months for post-MVP product
updates and scaling
Design and development are done in parallel after the research and discovery phase.
OVERVIEW
Tech stack
TypeScript
React.js
Redux
Next.js
PHP
Symfony
AWS
PostgresQL
REST
Swagger
Socket.io
GraphQL
Get a quote
or free consultation
iFunded. Landing page.
PROJECT JOURNEY
Product development
Business challenge
Artkai needed to build a user-friendly and stylish platform from scratch. To do it we conducted in-depth research and created smooth user flows for both private and institutional investors. From registration to investors dashboards iFunded looks credible, minimalistic and easy to use.
Platform features
1
Educating investors on the German real estate market and potential investment opportunities
2
Quick and easy investments flow
3
Access to the industry news right from users' dashboard with weekly updates
4
Instant access to a personal dashboard to review all the essential information about investment deals, track current distributions, and monitor their progress online
5
Simple registration flow and identification process
6
Detailed deals overview with integrated investments returns forecast
Visual Identity
iFunded. Visual Identity
Marketing website
Artkai needed to build a user-friendly and stylish platform from scratch. To do it we conducted in-depth research and created smooth user flows for both private and institutional investors. From registration to investors dashboards iFunded looks credible, minimalistic and easy to use.
iFunded. Marketing website.
iFunded. Website fonts.
Mobile version
Artkai designed and developed a mobile version of the platform and marketing website. They are easy-to-use and intuitive for the user. No heavy elements or distracting animations. All components work smoothly to concentrate your attention on the content. The platform looks trustworthy and credible.
iFunded. Mobile version.
OUTCOME
Outcome
Through joint efforts, we have built a unique digital platform that makes global real estate investments highly accessible, simple and transparent at no extra fees.
Most importantly, the product turned out to be a great help to users, as it simplifies a complex and stressful process.
18
projects funded
90€
million total projects volume
18€
million raised capital
REVIEWS
Client review
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