Blockchain mobile App to connect professional sports and fans

An app used by professional sports clubs and leagues to address two major issues in blockchain and sports: Mass Adoption and Monetizing Sports Fan Activities.

OVERVIEW

About the business

Loyalty app is an application for professional sports clubs and leagues to address two major issues in blockchain and sports - Mass Adoption and Monetizing Sports Fans. As users engage with the platform, they will earn a piece of the daily revenue paid out daily.

Loyalty created the currency — Loyalty Points. It's a cryptocurrency in disguise used for in-app transactions, playing in challenges and tournaments.

Fans can track their team stats and performance, watch live broadcasts, etc.

OVERVIEW

Project tasks

OVERVIEW

Project team

Team: 2 UI/UX designers, 2 Front-end engineers, Back-end engineer, Blockchain engineer, Solutions Architect, QA engineer, DevOps, Project manager, Business analyst.

Design and development are done in parallel after the research and discovery phase.

OVERVIEW

Tech stack

TypeScript

Angular

NGRX/RXJS

Ionic

Node.js

AWS

PostgresQL

REST

Swagger

Socket.io

GraphQL

Solidity

Tron

WEB3

PROJECT JOURNEY

Product development

Loyalty app. Design.

Research phase & Product discovery

During the Research Phase, we defined stakeholders’ expectations, requirements, business objectives and KPIs.

In a highly competitive market, we analyzed processes and trends to create a product that will interest the user.

We built platform features around the insights discovered during the Research Phase, increasing the simplicity and easiness of use.

Platform features

Cryptocurrency
The main fan currency, Loyalty Points, in disguise that is used for in-app transactions

Tracking
Users can track team stats and performance

Broadcasting
Users can watch live broadcasts

MatchNet API
Using MatchNet API, players can create skill-based challenges with up to 10 participants and win big amounts of Loyalty Points.

iOS and Android

We developed two different systems, iOS and Android. We considered all the features of different operating systems so that the user puts a minimum of effort into using the application.

Functionality

Teams profiles view

This part allows user to browse their favorite teams and see team members, statistics, match scores, photos, events, and other relevant content. This functionality brings more involvement into the team’s activity.
Fans can track their team stats and performance, watch live broadcasts, etc.

Loyalty app. Functionality.

Wallet & Transactions

The main fan currency is Loyalty Points, a cryptocurrency used for in-app transactions, playing in challenges, and tournaments.
Users can view a history of transactions, manage their Loyalty Points balance, and connect payment cards to use in the app.

Loyalty app. Functionality.

Creating & playing the challenges

We developed functionality that allows users to create skill-based challenges with up to 10 participants.
Playing and winning challenges provide significant amounts of Loyalty Points that users can exchange for team merch and sponsor products.

Loyalty app. Functionality.

Visual Identity

We created a visual identity to shape perception and make an impression through the visible elements of Loyalty app. We chose memorable intense colours with vivid accents, leaving a sense of familiar design of similar platforms but at the same time making the product unique.

Loyalty app. Colors.

OUTCOME

Outcome

An exciting app that monetizes Sports Fans using the latest technologies connecting blockchain and sports.

User flow is optimized for user engagement and rewards high activity with the fan currency Loyalty Points, used for in-app transactions.

Visual identity making an impression through the visible elements of Loyalty app. Due to memorable intense colors with vivid accents, leaving a sense of familiar design of similar platforms but at the same time making the product unique.

Enhanced Wallet & Transactions functionality.