TwitterCopy linkArrowStretchUn StretchclutchlinkedindribbblebehancefacebookinstagramPlusMinus

Mobile Trading platform

A success story about a mobile app and marketing website development for the world's leading blockchain company. We adapted the app to cater to the European market needs, improved UX, and focused on enhancing the usability for non-professionals.

TEAM

4 members

STARTED IN

2018

FINISHED IN

4 months

COUNTRY

China

INDUSTRY

Fintech

End-2-End Delivery
Fintech & Banking
Product Ideation & Strategy
DeFi
Huobi_main_image

OVERVIEW

About
the business

Huobi Group (currently HTX) is the world's leading blockchain company. Its mission is to accelerate the digital economy through breakthrough innovations in core blockchain technologies. It operates across multiple sectors, including enterprise and public blockchains, digital asset trading, cryptocurrency wallets, and industry research. Its user base reaches tens of millions in over 170 countries and regions. As it continues to build a global ecosystem for the future digital economy, HTX remains focused on growing its diverse range of regulatory-compliant services.

OVERVIEW

Project tasks

  • Research the European market and users to uncover their pain points and specific UX patterns. Adapt the mobile app for a new European market using a customer-centric design approach
  • Create improved user experience for non-professionals, reducing the learning curve by educating and guiding the users
  • Build a marketing website for the European market

OVERVIEW

Project team

β€’ 2 UI/UX designers
β€’ Project manager
β€’ Business analyst

PROJECT JOURNEY

Research phase & Product discovery

We conducted face-to-face interviews with traders to gather data and uncovered key details about the decision-making behaviors of the European audience.

By analyzing the collected data, our team synthesized a list of insights and priorities for the platform design. This helped our client enter the European market with tailored customer-centric UX design.

PROJECT JOURNEY

Design system

Our design team created a design system to accommodate the needs of different age groups of the target audience. We tested multiple fonts, font sizes, contrast levels, and color schemes. We also carefully chose a large primary font size to ensure text readability for older audiences on a phone screen.

Huobi_colors

Huobi. Colors.

PROJECT JOURNEY

Platform features

Huobi 1

Intuitive interface:

Users navigate the platform effortlessly thanks to a clean layout, clear visuals, and user-friendly interactions tailored to both beginners and experienced traders.

Huobi 2

User Control:

Users have control over their properties. They don’t have to rely on any third party to maintain their assets.

Huobi 3

Quick access:

Users have an easy access to main platform functions: market, trading, funds.

Huobi 4

Secure storage:

The users obtain a high level of privacy for trading securities and other data stored with the platform

Huobi_screens

Huobi. Screens.

PROJECT JOURNEY

Day / Night mode

Icon card

Day/night mode adjusts display settings for optimal visibility
in different lighting conditions.

OTC operations often require constant monitoring and updating, and users spend a lot of time on devices. We have developed two display modes for convenience.

Huobi_two_modes

Huobi. Two modes.

PROJECT JOURNEY

Marketing website

Artkai developed a mobile version of the platform, so the user has the ability to control their operations at any time from any location. We did not overload the interface with complex useless elements and left the design clear and structured.

Huobi gif-min

Website

UI decisions that make sense

4 images

RESULTS

OUTCOME


We successfully helped our client to design and launch a mobile trading app and marketing website adapted to the European market.

We created an intuitive and accessible UX that significantly simplified the onboarding and usage of the app for non-professional traders. The new design system created by Artkai met the diverse needs of the target audience and helped to improve app usability.

Here are the outcomes our client observed:

130

countries with millions of users

$1,2

trillion of accumulative turnover

50%

globalshare digital asset

Read More

Explore articles from Artkai - we have lots of stories to tell

Join us to do the best work of your life

Together we advance the human experience through design.

Artkai site

End-to-end development agency that builds and improves digital products for enterprises, making experiences human-centric. We are represented in the USA, UK, Sweden, and Switzerland, with headquarters in Poland.

Β© Copyright Artkai 2024. All rights reserved