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Web-based P2P Lending Platform and Marketing Website

We turned client's vision into a top-of-the-line crypto-to-fiat lending platform and marketing website which stand out from the competition. This case study reveals how a custom solution transformed p2p lending and turned digital assets backed loans to a whole new level.

TEAM

7 members

STARTED IN

2018

FINISHED IN

5 months

COUNTRY

Estonia

INDUSTRY

Fintech

Defi Solutions
Blockchain Solutions
Web Applications
Coіnloan — building a Web-based P2P Lending Platform and Marketing Website based P2P Lending Platform and Marketing Website based P2P Lending Platform and Marketing Website based P2P Lending Platform and Marketing Website oinLoan Lending market – Artkai

OVERVIEW

About
the business

Coinloan is the first crypto-to-fiat lending platform for digital assets-backed loans with marketplace opportunities. Its primary purpose is to allow crypto holders to get fiat money without selling their digital assets. They combine the best of traditional and novel finance to offer both solid security and favorable terms.

OVERVIEW

Project tasks

  • Build a web-based P2P lending platform with a modern crypto
    space-related look and feel that appeals to both fintech experts and enthusiasts. The platform should be easy-to-understand, transparent, secure, and with a painless user experience.
  • Create an informative, valuable, and appealing marketing website
    to promote the platform.

OVERVIEW

Project team

• 2 UI/UX designers
• 3 Front-end engineers
• QA engineer
• Project manager
• Business analyst

2

months for
research and design

4

months for
development and QA

OVERVIEW

Tech Stack

Get a quote
or free consultation

Vue

Vue

Vuex

Vuex

Nuxt.js

Nuxt.js

AWS

AWS

REST

REST

Swagger

Swagger

Socket.io

Socket.io

GraphQL

GraphQL

3-Coinloan-research-1

Coinloan. Research process.

PROJECT JOURNEY

Research phase & Product discovery

During the Research Phase we defined stakeholders’ expectations, requirements, business objectives and KPIs.

The Research has shown that it was crucial for the success of the project to translate the following user benefits:

  • Customizable loan terms
  • Guaranteed, timely loan repayments
  • Transparent risk assessment
  • High platform security and product usability

We built platform features around the insights discovered during the Research Phase, increasing the simplicity and easiness of use.

PROJECT JOURNEY

Platform functionality and Information Architecture

Coinloan KYC

KYC & AML

User verification to provide a transparent ID process

Coinloan Currency

Currency

• Withdrawing fiat/crypto assets
• Depositing fiat/crypto assets

Coinloan Payment

Payment

• Adding/Making a payment
• Adding collateral to prevent risks

Coinloan Loan

Loan

• Getting a loan
• Creating a loan
• Tracking the progress of my loan

Coinloan Payment

Token

Native CoinLoan token minting and distribution in the ERC-20 format

4-Coinloan-architecture-1-1

CoinLoan. Information architecture.

PROJECT JOURNEY

Platform features

The project goal is a concise statement that outlines the specific outcome or result that a project is intended to achieve.

1

User ID verification

All users can benefit from an easy process of authentication that is completed within seconds.

2

Funds management

Users can withdraw and transfer funds to and from their accounts using a variety of payment methods.

3

Easy loan application

Create and submit loan applications in one click with a streamlined process that Coinloan provides.

4

Loan terms selection

Advanced search filters make looking for specific loan terms a very clear and simple procedure.

5

Loan terms setup

A perfect feature for both borrowers and lenders allowing to set up loan terms and agree on them transparently.

6

Early loan repayment

Users can repay their loans early with no hassle and penalty, having enough flexibility and saving money on interest.

MARKETING WEBSITE

Separate flows for each customer type

Artkai developed a customer journey map with the omnichannel experience in mind, including mobile, web, physical branch, and marketing interactions. Our platform provides a seamless, end-to-end experience that makes lending easy and convenient for all. This results in higher satisfaction rates, increased customer loyalty, and ultimately, improved business performance.

Coinloan-landingsite-

CoinLoan. Website landing page.

WEB BANKING

Visual communication

Icon palette

Upgrade your user experience with our expert UX/UI design team.

We offered the client three variants of visual style and identity. That means the platform has a slightly different vibe for each user type and suits it the best. We determined the visual style based on the audience
of investors and crypto-enthusiasts.

Coinloan Colours

Coinloan. Colors.

7-Coinloan-Widget

CoinLoan. Investors and borrowers page.

UI decisions that make sense

5 images

RESULTS

OUTCOME

Coinloan outcome 1

an informative, useful and appealing website

Coinloan outcome 2

convenient, easy-to-understand, secure platform

Coinloan outcome 3

painless and valuable
experience

100k

more than 100k active users on the platform

Read More

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