NFT Marketplace

NFT marketplace enabling art lottery.

OVERVIEW

About the business

Artemis is an NFT marketplace where creators and digital art owners can put up their assets for sale or bid for digital goods. All transactions are carried out via Ethereum, the second-largest cryptocurrency by market capitalization after Bitcoin.

OVERVIEW

Project tasks

OVERVIEW

Project team

Team: 2 UI/UX designers, 2 Front-end engineers, 2 Back-end engineers, Blockchain engineer, Solutions Architect, QA engineer, DevOps, Project manager, Business analyst.

Design and development are done in parallel after the research and discovery phase.

OVERVIEW

Tech stack

Artemis. Marketplace page.

PROJECT JOURNEY

Product development

Research phase & Product discovery

During the Research Phase, we started with clarification of the core requirements, analyzing features of the industry, determining the main market players, and identifying customers' behavior.

The volume of NFT assets traded globally has increased eightfold in two years. That means not only the vast growth of NFT creators and owners but many competitive marketplaces.

One of our goals was to invent a way of better engaging the audience and thus build a competitive advantage comparing to other NFT marketplaces.

Information architecture

Artemis. Product architecture.

Platform features

Artist’s catalogue
All-in-one place containing artworks and statistics

Large art selection
A full variety of items, from digital to real art

Auction
Seamless buying-trading solution

Digital assets verification
Transparent system to follow the story of an artwork

Lottery
A thought out algorithm for adding a surprise factor and engaging users

Direct wallet connection
Best practice of token transfer

Lottery feature

The emotion we wanted our users to experience was curiosity. Besides displaying a list of digital assets one could purchase after the registration, there was a chance to get a limited digital card.

Imagine it as a blockchain lottery. In our version, there were no tricks, like hidden payments whatsoever.

The idea of winning over a limited item encouraged the registration of new users and provided great monthly stats.

Artemis. Marketplace page.

Visual appearence

While marketplaces mostly follow the same major features and structure, there's always room for visual improvements. Our team came up with a clean minimalistic design, as a frame to compliment colourful eye-catching digital items.

Artemis. Discover page.

OUTCOME

Outcome

The marketplace attracted not a number of big names of digital creators but also those interested in touching the NFT world. Due to the designed algorithm, random users could try their luck to own a limited marketplace card at no cost. It became a great way to expand the community.

After getting first positive feedback and user growth, our client could attract the attention of significant investors and plan the next round of raising funds and scaling the project.