SaaS platform for the digital advertising

Create an account by registering, accepting the offer, and verifying the account via mail

Choose an advertising product, connect it using the platform, and pay by topping up the account balance or issuing a credit limit.

Explore the platform: choosing the most beneficial tariffs, setting adv tasks, connecting products, and track statistics.

Core functionality

Our main goal was to collect at one place all the tools for an effective launch, analysis, and optimization of advertising campaigns.

Marketplace

One of the key sections of our product is the marketplace aggregating platforms, services, and offers. We developed APIs and connected our solution to 100+ advertising sites and services through a single window.

On the main page, the products are divided into collections by topics and/or categories. Each collection is complimented with related analytics articles, like how to run a contextual advertisement or updates on Google Analytics.

For those marketers who know what product is required, we placed a search option at the top. Users could continue working with popular, trusted vendors or find new partners for cooperation through the marketplace.

Marketplace.

Task manager

The following core tool on the platform is the task tracker. Marketers can control tasks while all processes get launched and monitored in one system. That reduces the human factor of forgetting about campaigns which turns especially critical when budgets are high.

Furthermore, it provides extra help to run the business. For example, if funds are already running low, Task Manager automatically creates a task for paying for advertisement. Also, that's a perfect place to communicate and set tasks for our product support team to connect new platforms, services, and offers.

Task manager.

Document templates

There is a certain amount of paperwork required to run advertising products. While that's a mandatory part, we decided to ease the process by providing a package of ready-made materials that could be downloaded with one click. Thus one of the most routine tasks got a bit more fun and automized.

Fast switching between clients.

Admin panel

As we were building a complex solution, connecting not only products and services but also people, it was necessary to provide an option to maintain it. Our team promotes "eco-development" and often uses third-party solutions that reduce the time for development. But since it was a very custom tool, we developed a separate admin panel for our client's team from scratch.

For the admin panel, we defined two roles:

Account managers
Work with tasks provided by managers, and communicate with customers and partners

The admins
Engaged in filling up the marketplace

The managers got their own interface to process tasks on the kanban board. As we envisaged that the number of vendors would constantly grow, we automized the request process for connecting new services.

Admin Panel.

Development approach

During the development process, we used a few approaches that our team believes helped us come up with a solution that really fits the audience's needs.

Microservices
We decided to use a microservice architecture since it allows us to effectively develop a platform with the subsequent simplification of its support. Microservices can be developed in parallel and separated from each other. The only limitation is that we choose a data-centric microservices architecture with one shared database. But even so, each microservice has its own personal set of entities.

Testing
Another critical step was the constant testing of hypotheses and new functions. We had the opportunity to conduct testing sessions with current clients and account managers that generally use the admin panel. In communication with account managers, we identified features they needed to facilitate as daily tasks that were not originally planned. Thus, testing helped us change priorities and deliver the best practical solution, not the imaginary one.