The full case study
Loyalty App, step by step
On this page · 5 sections
About the business
Loyalty app is an application for professional sports clubs and leagues to address two major issues in blockchain and sports – Mass Adoption and Monetizing Sports Fans. As users engage with the platform, they will earn a piece of the daily revenue paid out daily.
Loyalty created the currency — Loyalty Points. It’s a cryptocurrency in disguise used for in-app transactions, playing in challenges and tournaments.
Fans can track their team stats and performance, watch live broadcasts, etc.
Project tasks
- To create a mobile blockchain platform with visual and motion design from scratch to engage professional sports fans in monetizing their passion.
- Allow the user to create skill-based challenges and win Loyalty Points they can exchange for sponsor products and merchandise and fight in big tournaments for sponsored prizes.
Project team
Team: 2 UI/UX designers, 2 Front-end engineers, Back-end engineer, Blockchain engineer, Solutions Architect, QA engineer, DevOps, Project manager, Business analyst.
3 months for research and design
4 months for development and QA
Design and development are done in parallel after the research and discovery phase.
Product development
Research phase & Product discovery
During the Research Phase, we defined stakeholders’ expectations, requirements, business objectives and KPIs.
In a highly competitive market, we analyzed processes and trends to create a product that will interest the user.
We built platform features around the insights discovered during the Research Phase, increasing the simplicity and easiness of use.
Platform features
Cryptocurrency
The main fan currency, Loyalty Points, in disguise that is used for in-app transactions
Tracking
Users can track team stats and performance
Broadcasting
Users can watch live broadcasts
MatchNet API
Using MatchNet API, players can create skill-based challenges with up to 10 participants and win big amounts of Loyalty Points.
iOS and Android
We developed two different systems, iOS and Android. We considered all the features of different operating systems so that the user puts a minimum of effort into using the application.
Functionality
Teams profiles view
This part allows user to browse their favorite teams and see team members, statistics, match scores, photos, events, and other relevant content. This functionality brings more involvement into the team’s activity.
Wallet & Transactions
The main fan currency is Loyalty Points, a cryptocurrency used for in-app transactions, playing in challenges, and tournaments.
Users can view a history of transactions, manage their Loyalty Points balance, and connect payment cards to use in the app.
Creating & playing the challenges
We developed functionality that allows users to create skill-based challenges with up to 10 participants.
Playing and winning challenges provide significant amounts of Loyalty Points that users can exchange for team merch and sponsor products.
Visual Identity
We created a visual identity to shape perception and make an impression through the visible elements of Loyalty app. We chose memorable intense colors with vivid accents, leaving a sense of familiar design of similar platforms but at the same time making the product unique.
Outcome
An exciting app that monetizes Sports Fans using the latest technologies connecting blockchain and sports.
User flow is optimized for user engagement and rewards high activity with the fan currency Loyalty Points, used for in-app transactions.
Visual identity making an impression through the visible elements of Loyalty app. Due to memorable intense colors with vivid accents, leaving a sense of familiar design of similar platforms but at the same time making the product unique.
Enhanced Wallet & Transactions functionality.
