The full case study
Cordic Passenger, step by step
On this page · 6 sections
About the business
Cordic is a leading fleet management SaaS provider to UK taxis. They have been connecting British taxi drivers and passengers demand an app for many years. Their old, once fairly functional and helpful application could no longer compete with Uber and other technologically advanced companies.
We were helping Cordic to build a solution that would enable them to take rapid actions and withstand market turbulence. Modern, technologically advanced software could give additional business opportunities.
- Adding an extra revenue stream by renting their software to other taxi fleets.
- Ensuring customer retention and driving user acquisition
- Increasing market share and remaining competitive
Project tasks
- To develop a cross-platform mobile application with a modern, reliable and visually appealing interface to be used by passengers of taxis
- To create a White Label solution, allowing Cordic clients to integrate own branding, customize functionality and adjust settings to the needs of their passengers
- To make sure the design system allows for consistency, high usability and compliance with minimum standards for approval to the App Store & Google Play across all client apps
Project team
Team: 2 UI/UX designers, 2 Front-end engineers, DevOps, QA engineers, Project manager, Business analyst.
2.5 months for research and design
6 months for development and QA
Design and development are done in parallel after the research and discovery phase.
Product development
Research phase & Product discovery
We visited the client’s office in England to host a workshop with the Cordic team. We have identified their major issues and ultimate objectives, determined technical requirements, and gained insights about their current and target audience’s needs, peculiar habits, and pain points.
White label solution
The app was developed as a White Label Solution. We created a design system that would enable customization of every look and feel to different brand specifications, facilitate the integration of various tools and processes across multiple touchpoints and deliver a seamless, instantly recognizable user experience.
Customizable features
Ride Settings: vehicle type, pick up time, adding stops, the payment type
Additional Ride Requirements:
non-smoking, suitable for children, pet-friendly, etc.
Preliminary Fare Estimates, based on pick-up and drop-off locations
Multiple payment methods adding and editing the payment type
Quick access to Recent Locations and Rides History
Ability to book a ride ahead of time
Ridesharing option, allowing friends to track a ride until completion
Easily accessible SOS button in case of emergencies
Driver rating and review system
To ensure meaningful collaboration and strong teamwork, we have been communicating with the client on a daily basis. And at the end of each Sprint, we presented our findings, results and solutions. Once approved and designed, we have uploaded final screens to Zeplin App, thereby, providing developers with necessary sizes, spacing, fonts etc.
Outcome
Clean and intuitive interface while providing a full range of features a leading taxi application should present.
The technology-focused application with empathy on safety features: tracking a ride and SOS button in case of emergencies.
Meeting client’s requirements to rapidly build a passenger-side application to test in within the existing product ecosystem
Client review
