Case study

A visual identity for a blockchain platform

AERGO asked us to design a visual identity that helps it stand out to the blockchain community.

AERGO: cover

At a glance

1-minute read
  • ClientAERGO, a blockchain platform from South Korea
  • ServiceProduct Design
  • WorkProduct design
  • Design System
  • Branding

The situation

AERGO is on a mission to create the most suitable platform for businesses and developers to build decentralized applications and enterprise IT solutions. It is backed by well-known investors.

In a crowded blockchain field the company needed a brand that stands out and is visible.

What we did

We designed a coherent visual identity and built a design system around it, so marketing materials can be prepared from one set of rules.

The result

AERGO has a consistent visual identity, and the design system significantly reduced the time and cost of preparing marketing materials.

Read the full case study · 1 min

The full case study

AERGO, step by step

Branding for South Korea blockchain platform

AERGO is on a mission to create the most suitable platform for businesses and developers to build decentralized applications and enterprise-IT solutions. AERGO gained 30M USD in funding. Samsung and Sequoia Capital are among the backers of the company.

Aergo: Branding for South Korea blockchain platform

We created a brand new visual identity for AERGO that depicts the idea of endless possibilities for the platform’s users. LG Electronics, Microsoft Azure, IBM, and Hyundai are just a few of their clients to name.

AERGO. Research
AERGO. Research.
AERGO. Logo
AERGO. Logo.
AERGO. Colors
AERGO. Colors.
AERGO. Usage
AERGO. Usage.
AERGO. Usage
AERGO. Usage.
AERGO. Usage
AERGO. Usage.
Aergo: Branding for South Korea blockchain platform

Outcome

We designed a coherent visual identity for AERGO as one of the ways to stand out and be visible to the blockchain community. From the practical side of things, the design system we built significantly reduced the time and cost of marketing materials preparation.

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