The full case study
Tokenized trading platform, step by step
On this page · 8 sections
About the business
This under NDA client offers the world’s first broker-less financial trading platform, allowing its users to trade directly against the financial markets. While the idea appeared very well-received, the first execution failed to meet user expectations. The platform had issues with usability, so our team was requested to make the platform and website more appealing, intuitive, and user-friendly.
Project tasks
- To create a web-based trading platform with a simple, quick, and effortless user journey.
- To create an Android mobile app version of the platform.
Project team
- UX/UI designer
- 2 Front-end engineers
- 2 Mobile engineers
- QA engineer
- Project Manager
- Business Analyst
2.5 months of discovery & design
6 months for development & testing
Design and development are done in parallel after the research and discovery phase.
Platform Features
We were building the product and its features around the insights discovered during the Research Phase, increasing its simplicity and ease of use.
Trading account
Support of a trading account opening on the users themselves by directly contacting the Platform Partner.
Trading ideas
AI-based generation of trading ideas for the users.
Analytics
Visualization of trading processes with a rich set of analytical modeling and chart tools.
Payouts
Monetary disbursements from trading.
Orders
Management of the trading orders, including opening, closing, and execution.
Platform Privacy
High-level privacy management for the users’ trading operation based on predefined policies.
Mind map & user scenarios
Mind Maps & User Scenarios made it possible for us to understand how users may interact with the client’s application or similar applications and identify tasks they implement to achieve their goals.
Based on the research findings, we have identified a set of must-have features and elements the redesigned platform was to provide to realize its full potential.
Day / Night mode
Information architecture was built so that the Trading platform would provide easily recognizable, relevant educational materials.
Brand-Specific Visual Identity
The visual system was developed to allow for future scaling.
Buttons, drop-downs, tooltips, input fields, links, headers, and other design components were presented in the UI kit and designed so that their look would change following user actions: hover, selection, and click.
Outcome
With several thousand new user accounts added monthly, the NDA Trading Platform is the fastest-growing platform for Digital Contracts.
A unique, responsive, feature-rich, and easy-to-use web-based trading platform.
A platform with all the essential trading tools and parameters required for a safe and fraud-free trading experience, easily accessible to the masses.
A highly visual, simple, and interactive user interface that educates its users from their very first trade.
