The full case study
Huobi, step by step
On this page · 9 sections
About the business
Huobi Group (currently HTX) is the world’s leading blockchain company. Its mission is to accelerate the digital economy through breakthrough innovations in core blockchain technologies. It operates across multiple sectors, including enterprise and public blockchains, digital asset trading, cryptocurrency wallets, and industry research. Its user base reaches tens of millions in over 170 countries and regions. As it continues to build a global ecosystem for the future digital economy, HTX remains focused on growing its diverse range of regulatory-compliant services.
Project tasks
- Research the European market and users to uncover their pain points and specific UX patterns. Adapt the mobile app for a new European market using a customer-centric design approach
- Create improved user experience for non-professionals, reducing the learning curve by educating and guiding the users
- Build a marketing website for the European market
Project team
- 2 UI/UX designers
- Project manager
- Business analyst
Research phase & Product discovery
We conducted face-to-face interviews with traders to gather data and uncovered key details about the decision-making behaviors of the European audience.
By analyzing the collected data, our team synthesized a list of insights and priorities for the platform design. This helped our client enter the European market with tailored customer-centric UX design.
Design system
Our design team created a design system to accommodate the needs of different age groups of the target audience. We tested multiple fonts, font sizes, contrast levels, and color schemes. We also carefully chose a large primary font size to ensure text readability for older audiences on a phone screen.
Platform features
Intuitive interface
Users navigate the platform effortlessly thanks to a clean layout, clear visuals, and user-friendly interactions tailored to both beginners and experienced traders.
User Control
Users have control over their properties. They don’t have to rely on any third party to maintain their assets.
Quick access
Users have an easy access to main platform functions: market, trading, funds.
Secure storage
The users obtain a high level of privacy for trading securities and other data stored with the platform
Day / Night mode
Day/night mode adjusts display settings for optimal visibility in different lighting conditions.
OTC operations often require constant monitoring and updating, and users spend a lot of time on devices. We have developed two display modes for convenience.
Marketing website
Artkai developed a mobile version of the platform, so the user has the ability to control their operations at any time from any location. We did not overload the interface with complex useless elements and left the design clear and structured.
Outcome
We successfully helped our client to design and launch a mobile trading app and marketing website adapted to the European market.
We created an intuitive and accessible UX that significantly simplified the onboarding and usage of the app for non-professional traders. The new design system created by Artkai met the diverse needs of the target audience and helped to improve app usability.
Here are the outcomes our client observed:
130 countries with millions of users
$1.2 trillion of accumulative turnover
50% globalshare digital asset
