Case study · Financial Services

A crypto widget for people who are new to crypto

FLUUS asked us to design a widget that aggregates crypto services into one kit and to build a prototype fast enough to raise its round.

At a glance

1-minute read

ClientFLUUS, a crypto services aggregator
IndustryFinancial Services
ServiceProduct Design
WorkNew product

UX/UI Design
Design System
Web App
Front End
Back End
Data & Analytics
Blockchain & Smart Contracts
Prototype

The situation

FLUUS aims to bridge financial gaps by bringing crypto services into one software development kit and simplifying transactions and payments. It targets markets with limited payment methods and difficult, unsafe crypto transactions.

The company needed to raise funds quickly, so the goal was a tangible product as fast as possible. Its users range from people who know nothing about crypto to people who have some experience but are afraid to use it.

What we did

We delivered a clickable prototype of the widget first, so FLUUS could pitch investors before the app itself was built. This shortens time to market and lowers cost.

The product has a user side, a web widget that supports several payment methods, and an admin side with partner and transaction management. Partners that pass verification can be accepted in one click, and the portal shows analytics. We also created a design system with guidelines and reusable components.

The result

FLUUS is available in many countries around the world and has moved real money, including aid for a nonprofit in Ukraine.

Read the full case study · 2 min

The full case study

FLUUS, step by step

On this page · 10 sections

About the business
Project tasks
Project team
Product structure
Challenges
Target audience
Platform features
Admin portal
Design System
Outcome

About the business

FLUUS aims to bridge financial gaps and create equitable economies worldwide by aggregating crypto services into a single software development kit (SDK) and simplifying transactions and payments.

As FLUUS needed to raise funds quickly, our goal was to create a tangible app as fast as possible. To accomplish that, we focused on delivering a clickable prototype of the widget first to allow FLUUS to raise the round before actually realizing the app. This approach ultimately accelerates time to market and reduces costs while ensuring a higher-quality product.

Project tasks

Create the FLUUS widget for different payment methods, making it easy to use for people who aren’t familiar with crypto
Deliver Admin and Partner portals to instantly manage partners and access platform analytics
Create a Design System
Build a fully functional prototype to gain initial feedback and pitch investors

Project team

2 UX/UI designers
Project Manager

Product structure

FLUUS product consists of two crucial parts:

User side – web widget covering the emerging markets with 6+payment methods;
Admin side – admin panel with partners control option and transaction management tools.

Challenges

Limited payment methods in developing countries.
Inaccessible, unsafe, and difficult cryptocurrency transactions.
Financial barriers hindering economic growth and opportunities.

Target audience

After interviews with the client, we defined that FLUUS’ users are divided into two main groups.

1st User group: People who are unfamiliar with crypto and don’t know anything about it.

2nd User group: People who have some experience with crypto but are afraid of making any related transactions.

We took several steps to ensure a seamless and user-friendly experience:

We designed a smart selection engine that suggests the best provider and payment method based on the user’s location.
Designed the platform to be secure and reliable, regardless of the location or method of the transaction.
We integrated a simple and intuitive onboarding process to make it easy for users to get started with FLUUS.

Platform features

FLUUS offers a comprehensive solution by connecting various crypto services and enabling seamless, safe, and simple money experiences for everyone.

On/Off-Ramps

Buy/sell crypto with fiat in one of the partner locations in your city.

Mobile money

Send and receive funds to the phone number – one of the most popular payment methods in the developing countries.

Popular payment methods

Buy/sell crypto with debit/credit card, Google Pay, Apple Pay, and wire transfer.

Easy integration

Connect to any provider directly from app/website with FLUUS’ single interface and intelligent selection engine.

Admin portal

FLUUS needed an easy-to-use yet informative dashboard to get control of new and existing partners as well as thousands of ongoing transactions.

Easy partner control

Accept or reject new partners which completed the KYB in one click.

Extended analytics

Review partner summary, company size, location, weekly visits, transaction statistics and take control of the collected fees.

Transaction monitoring

Monitor ongoing and finished transactions in one place to instantly troubleshoot any issues.

Admin portal - Partners, Transaction Monitoring and Fee Structure — FLUUS. Admin portal – Partners, Transaction Monitoring and Fee Structure

Design System

It was essential to create a cohesive and consistent design system to ensure a seamless user experience across the product. We developed a comprehensive design system that includes a set of guidelines and reusable components for the interface design.

By implementing the design system, the clients’ team was able to ensure that the product had a cohesive look and feel while meeting the user’s needs.

The outcome was a polished and intuitive interface that made it easy for users (especially those unfamiliar with crypto) to navigate and use the FLUUS app.