The full case study
Coinloan, step by step
On this page · 9 sections
About the business
Coinloan is the first crypto-to-fiat lending platform for digital assets-backed loans with marketplace opportunities. Its primary purpose is to allow crypto holders to get fiat money without selling their digital assets. They combine the best of traditional and novel finance to offer both solid security and favorable terms.
Project tasks
- Build a web-based P2P lending platform with a modern crypto space-related look and feel that appeals to both fintech experts and enthusiasts. The platform should be easy-to-understand, transparent, secure, and with a painless user experience.
- Create an informative, valuable, and appealing marketing website to promote the platform.
Project team
- 2 UI/UX designers
- 3 Front-end engineers
- QA engineer
- Project manager
- Business analyst
2 months for research and design
4 months for development and QA
Research phase & Product discovery
During the Research Phase we defined stakeholders’ expectations, requirements, business objectives and KPIs.
The Research has shown that it was crucial for the success of the project to translate the following user benefits:
- Customizable loan terms
- Guaranteed, timely loan repayments
- Transparent risk assessment
- High platform security and product usability
We built platform features around the insights discovered during the Research Phase, increasing the simplicity and easiness of use.
Platform functionality and Information Architecture
KYC & AML
User verification to provide a transparent ID process
Currency
- Withdrawing fiat/crypto assets
- Depositing fiat/crypto assets
Payment
- Adding/Making a payment
- Adding collateral to prevent risks
Loan
- Getting a loan
- Creating a loan
- Tracking the progress of my loan
Token
Native CoinLoan token minting and distribution in the ERC-20 format
Platform features
The project goal is a concise statement that outlines the specific outcome or result that a project is intended to achieve.
1. User ID verification
All users can benefit from an easy process of authentication that is completed within seconds.
2. Funds management
Users can withdraw and transfer funds to and from their accounts using a variety of payment methods.
3. Easy loan application
Create and submit loan applications in one click with a streamlined process that Coinloan provides.
4. Loan terms selection
Advanced search filters make looking for specific loan terms a very clear and simple procedure.
5. Loan terms setup
A perfect feature for both borrowers and lenders allowing to set up loan terms and agree on them transparently.
6. Early loan repayment
Users can repay their loans early with no hassle and penalty, having enough flexibility and saving money on interest.
Separate flows for each customer type
Artkai developed a customer journey map with the omnichannel experience in mind, including mobile, web, physical branch, and marketing interactions. Our platform provides a seamless, end-to-end experience that makes lending easy and convenient for all. This results in higher satisfaction rates, increased customer loyalty, and ultimately, improved business performance.
Visual communication
We offered the client three variants of visual style and identity. That means the platform has a slightly different vibe for each user type and suits it the best. We determined the visual style based on the audience of investors and crypto-enthusiasts.
Outcome
an informative, useful and appealing website
convenient, easy-to-understand, secure platform
painless and valuable experience
100k more than 100k active users on the platform
