HOW WE WORK

Processes that make sense

Lean/business model canvas

Business requirements

Features backlog

Competitor analysis worksheet

Product roadmap

Customer journey maps

SWOT

Business processes analysis

Product architecture

Customer profile and user roles

Functional requirements

User flows

Non-functional requirements

Supporting docs & deliverables

Design Workshop, UX/UI audit, business analysis & research

Discovery:

Learn & analyze

Brand logotype and style

Marketing collaterals

Interactive prototypes

Design assets

Moodboards

UI elements: fonts, icons, illustrations, colors

Wireframes

Sitemaps

Style guide

Flowcharts

Pixel-perfect mockups

Information architecture, customer journey mapping, sketching & prototyping, testing & validating, UI concept preparation, design system development, micro interaction animation, UI kit creation, illustrations & icons design

UX/UI design:

Concept development, typeface & color scheme definition, guidelines creation

Brand identity design:

Design & improve

Repository with a codebase (github/gitlab)

Build/deployment instructions

System requirements

Used technologies

API/endpoints documentation

Deployed product

Used integrations

Used third party libraries

Front-end development, back-end development, quality assurance

Key services:

Build & maintain

our results

The outcomes that our clients achieve by collaborating with our organization

Deliverables

Interviewing stakeholders and gathering key feedback, identifying common topics, pain points, and opportunities for product improvement, and summarising feedback in a suitable form for further stages. Providing idea sketches made by a designer.

• Immediate start
• Flexibility and ease in implementing changes
• Control throughout the whole process
• No preparation costs
• Flexibility in scaling teams
• Flexible budget
• Ability to pay in parts
• Easy-to-negotiate terms

Stakeholders Interview 

• Straightforward communication
• Elaborate control
• Unlimited number of iterations
• Task flexibility
• Constant access to the team
• High efficiency
• Immediate start

Desk Research / Domain Analysis

• Uncover the strengths and weaknesses of your competitors products, compare your concept against theirs, and find ways to create a superior product.
• Understand your customers, industry-specific insights, and the latest market trends.
• Choose an optimal technological stack based on your resources and business needs.
• Reduce risks and uncertainties by defining the scope, roadmap, and budget for the project.

Competitors Analysis

Research and Analysis

Customer Journey Mapping

High-Level Solution Architecture

Scoping

OUR TOOLKIT

We communicate and track time using Jira, Slack, and G-Suite apps. Feel free to suggest one of your project management tools like Asana, Basecamp, Trello, and we will be happy to integrate.

Project management & communication

Our Processes - Artkai 🚀| Digital product design and development that make sense

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Processes

Artkai 🚀| Digital product design and development that make sense

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Clutch-review

End-to-End Development agency, building digital products that make sense. Represented in USA, UK, Belgium, Switzerland. Main headquarters in Ukraine 

Artkai site

Olha Lisnovska

Andrew Efrem

Ed Reilly

End-2-End Product Delivery

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FinTech

Helping businesses to fully control their bookings, availability, pricing, and payments. 

End-to-End Product Delivery

TypeScript

React.js

Redux

Next.js

REST

Swagger

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A one-in-one solution for the travel industry

Our clients have a wealth of experience in the travel and leisure industry. With over a decade of working closely with B2B providers, including walking tour guides and adventure park managers, it became apparent that while many booking solutions were available, most were geared towards travelers rather than providers. The goal was to develop a tool to revolutionize the industry by creating more opportunities for B2Bs to establish and expand their dealings. The Artkai team was enlisted to create a sophisticated booking platform from the ground up, encompassing additional tools to help cover all operational and marketing sides of things. The resulting product was aimed to be a stunning fusion of our technical expertise and clients' extensive industry knowledge.

Team: 2 Product Designers, 3 Front-end engineers, 3 Back-end engineers, 2 QA engineers, DevOps, Project manager, Business analyst

The overall goal was to establish an online booking platform for tours, activities, and trips that would enable businesses to manage bookings, expand their customer base, and grow their business by linking with top Online Travel Agencies. The platform had to offer a user-friendly interface for customers to search, book and pay for tours and activities effortlessly. At the same time, it had to provide businesses with an extended version to manage operational tasks in a centralized location. Our team incorporated CRM, inventory management, reporting, and analytics tools to help businesses track their performance and identify areas of improvement. Additionally, it was crucial to integrate the product with leading OTAs such as Expedia, Viator, and GetYourGuide. This integration enabled tour providers to manage their inventory across multiple channels and provide OTAs with real-time updates.

The obvious purpose behind CRM was to help businesses run their operations in a more effective way. While medium and larger business might already have experience with such systems, for the small businesses that could become a major boost. The platform offered a streamlined solution for managing customer inquiries, bookings, and sales all in one place. 

Overall, we designed a comprehensive approach to customer relationship management for businesses of all sizes. That was critical as we targeted various industry players: boat and city tours, amusement parks, Zoos, and aquariums. 

Our team came up with a comprehensive payment solution for businesses to accept payments both online and offline. By offering popular payment methods such as credit cards and PayPal, businesses can convert more customers on their website and in-person. One of the key features of payment functionality was a bank-grade security. We used 256-bit encryption, which was the same technology used by major banks and governments, businesses could keep their customer data safe while getting paid. In addition to the popular payment methods, our product also supported region-specific providers like Giropay and Sofort in the DACH region and WeChat and Alipay in China. With 16 different currencies available, businesses could be well-equipped to convert every visitor. For the local businesses that required a point-of-sale (POS) solution, we offered a system for tablets and mobile phones. That allowed businesses to quickly accept payments and improve the customer experience on-site.

Payment options During our interviews with clients, it was clear that payment methods played a crucial role in choosing tours or other activities. It could become a visible barrier, especially in cases related to group or corporate customers. This made us come up with features to prevent argumentative situations.

As our team was developing payment models, we better recognized the needs of the travel and leisure industry. In particular, we understood that tickets were critical in the customer journey. To address this, we created an additional solution: a ticket-scanning app that seamlessly integrated with our CRM platform for easy sales tracking. This additional product offered a powerful tool to enhance the customer experience and streamline business operations.

Offline mode  Whether a service provider is in a remote area or dealing with network connectivity issues, the app offers seamless functionality with its offline mode. Tickets would be scanned at any terms, and data would be synced later without interruption.

Scanning restrictions Service providers can restrict scanning access to one device for a specific event. This feature ensures the scanning process is organized, efficient, and confusion-free.

Participants list Businesses could discard the traditional pen-and-paper method and easily monitor all attendees with the smartphone, using the advanced technology available at their fingertips.

During the platform's development, our team encountered the need to integrate multiple services to create a comprehensive tool that meets businesses' needs in one place. It ranged from a standard analytics integration to more comprehensive solutions. 

Google Things to Do This integration has been a game changer for service providers looking to reach a global audience. By listing their tours and activities on Google products, businesses gained increased visibility and profits, all for free.

Online Travel Agencies Our platform extended the reach of providers by integrating with the most prominent Online Travel Agencies like Viator, GetYourGuide, and Klook. This allowed for an accessible listing of tour offerings across multiple platforms in one central location.

Content Management Systems We ensured our platform was compatible with all the primary Content Management Systems, including WordPress, Wix, Joomla, and Drupal. Even those without technical expertise could effortlessly integrate and manage their offerings.

Resellers For businesses seeking to reach customers through Resellers, we established custom integrations with over 600 platform partners, including local hotels, DMOs, and tourism offices. Our network of partners has been continuously growing, making it even easier for businesses to expand their reach.

Payment Service Providers To increase conversion rates and streamline the payment process, our platform supports a range of Payment Service Providers like PayPal, giropay, and Alipay, giving customers the flexibility to choose their preferred payment option.

Zapier To streamline workflow further, our Zapier integration connected with over 3,000 popular apps, including Google Sheets, MS Excel, and Mailchimp, enabling businesses to automate repetitive tasks and focus on growing their brand.

It was clear that small businesses often struggled to engage in effective marketing due to the challenges of managing day-to-day operations while also prioritizing promotional activities. This often resulted in limited or non-existent marketing efforts, hindering business growth and potential profit. Our goal was to automate marketing tasks and let service providers focus on core operations while benefiting from the increased visibility and customer engagement that effective marketing provides.

Automated Customer Reviews Customer reviews were automatically collected to help boost conversion rates and enhance brand loyalty. Our product provided an option to enable automatic feedback requests after each booking, manage and track reviews, reply directly from the account, and display selected reviews on the website or redirect customers to the TripAdvisor listing.

SEO Optimization for Higher Ranking Service providers got an option to rank higher on search engines by defining key meta tags for their offers and category pages. Business owners could preview how each page would appear in Google search results and improve their SEO.

Performance Tracking The business could track its performance and make data-driven decisions by connecting accounts to Google Analytics, Google Ads, and Facebook Ads. This helped to gain easy access to essential metrics and optimize their marketing campaigns for better results.

Following a year of collaboration and development, the platform has seen a remarkable response, with over 200 B2B providers signing up and over 10,000 bookings facilitated since launch. Notably, our clients have experienced a staggering 30% increase in revenue since incorporating the platform into their operations, a testament to its success in driving business growth. Our integrations with leading Online Travel Agencies (OTAs) have also been instrumental in attracting new customers and expanding providers' reach beyond their traditional markets. Overall, the platform has transformed how B2B providers in the travel and leisure industry operate, simplifying their operations and helping them maximize their profits.

Banking

Users can use platform as collateral to gain interest while giving funds to someone who really need it.

Angular

NGRX/RXJS

Ionic

Node.js

PostgresQL

Socket.io

GraphQL

Solidity

Tron

WEB3

Loyaltyloan Logo dark

P2P loan platform that can be integrated into any TRON dApp

Loyalty loan is a digital assets-backed loan with marketplace opportunities. Its primary purpose is to allow crypto holders to get fiat money without selling their digital assets. They combine the best of traditional and novel finance to offer both solid security and favorable terms. It is sophisticated software with the possibility of getting a loan and the opportunity to lend money. Users can use dApp tokens as collateral to earn interest at appropriate rates by offering funds to borrowers. The platform can be integrated into any frame size dApp with an easy-to-configure API.

Team: UI/UX designer, 2 Front-end engineers, Back-end engineer, Blockchain engineer, Solutions Architect, QA engineer, DevOps, Project manager, Business analyst.

Design and development are done in parallel after the research and discovery phase.

Asset-based digital finance platform allows the user to track all transactions that he carries out. Access to the market, previous loans, and statistics are always accessible easily through an account. The flexible configuration of the platform simplifies and speeds up the work. The complex algorithm allows users to make transactions on purchase, sale, and exchange quickly and do it as personalized as possible.

The Loyalty loan solution offers a sophisticated platform that allows users to access funds without selling their digital assets. The platform combines the best of traditional and novel finance to offer both solid security and favorable terms to users. It provides an opportunity for users to lend or borrow funds using digital assets, earn interest, and integrate with any dApp of any size with an easy-to-configure API.

Helping merchants to manage their payments online.

Kotlin

Swift

DNA logo-min

DNA Payments Group is one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU. Founded in 2018, it is helping over 65,000 merchants with its cutting-edge solutions for online, in-store, and on-the-go businesses. DNA Payments Group includes nine companies: DNA Payments, 123Send, Optomany, Active Payments, EFT Solutions, Kwalitas, FPMS, Card Cutters, and Zash. Their offices are in London, Kent, Hull, Manchester, and Oxford, not to mention remote and field teams. DNA Payments reached out Artkai team with a request to transform their existing portal. The objective was a fundamental redesign to make the portal convenient for existing users and attractive to new ones, allowing businesses to evolve and increase their income.

Team: iOS engineer, Android engineer, 2 Front-end engineers, 2 QA engineers, Project manager, Business analyst.

DNA Payments is the payments acquirer that provides online and face-to-face payment solutions to merchants. It enables users to carry out payment operations, makes the charging and refunding of money, and tracks the statistic. While the platform potentially had all the necessary functionality a user could dream of, the product interface was confusing, causing low user involvement. The core UX of the portal was quite complicated. After initial analysis, our team found inconsistency in a design element, which explained why some users considered the service tricky. The lack of a mobile version of the site worsened the situation as users had to be tied to their laptops at a critical moment. To start the improvements, our team defined the following project steps:

While our team had the complex task of transforming the product, DNA Payments prioritized for us to redesign the onboarding process and registration flow. Their previous onboarding harmed the user experience and impeded customer acquisition. We had to uncover the issues related to Sign In & Sign Up processes and fix them in the first place. During the initial research, we discovered several ways where the existing app design was confusing. Starting from the landing page, the users had challenges choosing a price plan, finding necessary items, and later working with data tables and filters. The registration process took a couple of days – from selecting a price plan to setting up an account and making a payment. In contrast, Stripe took only 3 minutes to get on board. Also, the Login and Sign Up pages had a different appearance and design, which caused confusion and weakened the brand image.

After reducing the number of fields to only those necessary, it significantly shortened and simplified the whole process and significantly improved users' engagement with the platform.

Merchant Portal provides real-time updates for each processed payment. Users can monitor, track, and manage Workflow, Transactions, Refunds, and Settlements. It’s the heart and soul of the platform, so we were highly attentive to providing users the ability to use this functionality to its fullest potential. Merchant Portal’s features include:

We allowed users to monitor and manage their costs through Online Payments or POS Payments, depending on their solution. We defined the portal's two main functionality branches as Pay by Link and Transactions. Depending on the tariff that users selected, they had the ability to use both of them or accept payments only with Pay by Link. We deliberately redesigned the form where users create and interact with the payment link, allowing it easier to interact with this functionality.

Payment Links let users accept payments online without using a website. This solution was especially vital for small businesses that couldn't afford extra expenses for website development at a particular stage. Once activated, users log in to Merchant Portal to create and send a Payment Link to their customers. As soon as the link is sent, users get paid in real-time. We connected major cards, Apple Pay, Google Pay, PayPal, and other payment methods to be accepted via Payment Links 24/7. Payment Links were automatically available on Merchant Portal if users requested that the solution and application form for Payment Links be approved.

The idea behind Virtual Terminal was to provide a perfect solution for any type of remote business. Users can accept seamless, quick, and secure Online Payments through digital devices like laptops or phones. Additionally, users can easily send electronic sales receipts to customers for goods or services paid online after a successful transaction.

Our team integrated the best payment methods in the sector, such as Apple Pay, PayPal, and Klarna, to ensure businesses have everything in place to provide quick, secure, and easy payments. No matter what scenario customers prefer — spreading the cost of an item or paying using a mobile device, our solution provides a seamless buying experience.

Though our biggest priority was building an intuitive and easy-to-use platform, it was clear some users would strive to get assistance from customer support. For this purpose, we integrated a chat function for users to send any queries.

Each platform related to payments without fail should have a Reports section. In our case, we wanted users to see the overall situation with money turnover and the business condition. It was also essential to present abilities to increase the potential income by analyzing statistics and building the merchant strategy for the future. Our team considered different options for implementing reports. After team meetings and client communication, we decided to build the Reports section using Chart.js. Chart.js was a free charts samples database. It helped us accomplish two goals at once: save time on graph design and make analytics easy to understand.

As our team could see the complete picture and redesign major parts of the portal, it led to significant results. By the close of 2022, DNA Payments served over 65,000 merchants and was on track to be the 4th largest payment provider in the UK. It provides a perfect range of Payment Solutions for business needs that are quick, safe, secure, and easy to use for every location, both online and in the physical space. As a result, £900,000,000 is processed monthly with 100,000 terminals and checkout pages. While we are happy to be involved in the development of such an impactful product on the general level, there are also a few numbers that our platform redesign affected directly: